策略管理
Strategic Management
| 節 | 週四 |
|---|---|
5 13:20–14:10 | 策略管理 TDB307 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
This course deals with the craft of strategy; that is, how to identify and choose a superior competitive position, how to analyze a strategic situation, and finally how to create the organizational context to make the chosen strategy work. Objectives/Goals After this course, students should be able to Understand the fundamental concepts, frameworks, and models in strategic management; Analyze competitive situation and strategic dilemmas and gain insight into strategic management; Effectively communicate strategic issues and conclusions from the analyses.
None
Notes: 1. Attendance and participation in lectures throughout the course are mandatory. Students are also required to well prepare to comment and raise questions in discussion session of this course. One absence is allowed during the semester without affecting score. The teaching assistant will track class participation every week. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present but saying nothing and 20/20 for exceptional performance. If a student fails to attend the course less than 2/3 of a semester (at least 12 weeks-attendance required), (s)he will fail the course automatically regardless of scores in other parts. 2. Each group will present one minicase including answers for the questions in the case. 20 min maximum. 3. Refer to another document titled “SM-Research Report Guideline” * All the class materials will be uploaded at https://e3new.nctu.edu.tw/login/index.php
Attendance & participation (1) 20 % Quizzes (8*5% out of 9) 40 % Team mini cases (2) 15 % Research Report (3) 30 % Total 100 %
- Introduction
- Analyze industry
- Analyze a firm
- Challenges
| 週次 | 主題 |
|---|---|
| 第 1 週 | • Course Introduction • ch1: What is strategy? |
| 第 2 週 | • ch2: Strategic Leadership • Minicase #1 • Introduction of Literature Review |
| 第 3 週 | • ch3: External analysis • Quiz #1 • Minicase #2 |
| 第 4 週 | • ch4: Internal analysis • Quiz #2 • Minicase #3 |
| 第 5 週 | • Ch5: Competitive advantage, firm performance, and business models • Quiz #3 • Minicase #4 (submit preliminary structure due 3/28 midnight) |
| 第 6 週 | • Discussion about preliminary structure of Literature Review • Ch5: Competitive advantage, firm performance, and business models |
| 第 7 週 | • Ch6: Business strategy: Differentiation, cost leadership, and blue oceans • Quiz #4 • Minicase #5 |
| 第 8 週 | Midterm: Literature Review due 4/15 Midnight |
| 第 9 週 | • Ch7: Business strategy: Innovation, entrepreneurship, and platforms • Minicase #6 |
| 第 10 週 | • Ch8: Corporate strategy: Vertical integration and diversification • Quiz #5 • Minicase #7 |
| 第 11 週 | • Ch8: Corporate strategy: Vertical integration and diversification • Quiz #5 • Minicase #7 |
| 第 12 週 | • Ch10: Global strategy: Competing around the world • Quiz #7 • Minicase #9 (submit tentative hypotheses due 5/9 midnight) |
| 第 13 週 | • Discussion about tentative hypotheses • Ch10: Global strategy: Competing around the world |
| 第 14 週 | • Ch11: Organizational design: Structure, culture, and control • Quiz #8 • Minicase #10 |
| 第 15 週 | • Ch12: Corporate governance and business ethics • Quiz #9 • Minicase #11 |
| 第 16 週 | Final Exam: Research Report (Due: 6/10 midnight) |
| 第 17 週 | Review |
| 第 18 週 | Review |
Strategic Management, 5th edition, by Frank T. Rothaermel, ISBN10: 126026128X; ISBN13: 9781260261288
- 地點
- Hsinchu: Assembly Building I, Room 711 Or Taipei Campus
- 時間
- By appointment
- 聯絡方式
- jinsu.kang@nycu.edu.tw