創新與科技管理
Strategic Management of Technology and Innovation
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 創新與科技管理 M301 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Innovation and technology transfer is increasingly the source of sustainable competitive advantage for firms in the global knowledge economy. If successful innovation management is going to happen, it is necessary to recognize technology with commercial potential and evaluate how economic value may be captured. The emphasis throughout the course is on the development of conceptual models which clarify how innovation creates new markets, the interrelationships between competitions, the patterns of technological and market change, the development of organizational capabilities, and the importance of intellectual property and its protection. Some of the key topics covered include: (1) conceptual and theoretical models of innovation, (2) how commercial potential is taken forward into a new or existing business, (3) managing intellectual property portfolios, and (4) exploitation strategies. This is not a course focusing on new product development. The main aim of this course is on the application of a set of analytical frameworks to develop technology strategy as an integral part of corporate strategy. The course should be of particular interest to students interested in managing technology-intensive business. The teaching materials include lectures, case analyses, and independent readings. The readings are particular from research in technological change, appropriability regimes, and organizational theory.
NONE
Group case study (課堂討論) 80% Class participation 20%
| 週次 | 主題 |
|---|---|
| 第 1 週 | What is innovation and why it matters? •- Origin of the process •- Understanding innovation and its significance In class case discussion 0: 當創意衝撞紀律? Reading materials: Chapter 1 |
| 第 2 週 | Industry dynamics of Technological Innovation• - Source of Innovation - Individual contributions to innovation development In class case discussion 1: 創新,誰說了算? Reading materials: Chapter 2 |
| 第 3 週 | Industry dynamics of Technological Innovation (Cont.) - Types of innovation - Technology S-curves - What is disruptive innovation Reading materials: Chapter 3 +駕馭破壞式創新 |
| 第 4 週 | Industry dynamics of Technological Innovation (Cont.) - Types of innovation - Technology S-curves - What is disruptive innovation In class case discussion 2: Ecton case Reading materials: McGahan, A. M. (2004). How industries change. Harvard Business Review, 82(10), 86-94. |
| 第 5 週 | In class case discussion 3: Nitendo |
| 第 6 週 | Industry dynamics of Technological Innovation (Cont.) - Standards battles and design dominances Reading materials: Chapter 4, DVD 規格之戰*2 +網路效應為何不如以往重要 |
| 第 7 週 | Industry dynamics of Technological Innovation (Cont.) - Timing of Entry - First mover advantages/ disadvantages Reading materials: Chapter 5+對的技術趕上錯的時機 |
| 第 8 週 | Formulating Technological Innovation Strategy - Defining the organizations’ strategic direction - Identifying core competencies and capabilities - Creating an innovation organization In-class case discussion 4: HP case Reading materials: Chapter 6 + Building the innovation organization Supplemental reading: Clayton,C. (1997). How can great firms fail? Insights from the hard disk industry, Chapter 1 in The Innovator's Dilemma. Cambridge, MA: Harvard Business School Press, pp. 3-28. |
| 第 9 週 | Formulating Technological Innovation Strategy - Defining the organizations’ strategic direction - Identifying core competencies and capabilities - Creating an innovation organization Reading materials: Building the innovation organization +沒有權利也能推行策略 + 加速3M創新的3大引擎 |
| 第 10 週 | Formulating Technological Innovation Strategy - Creating an innovation organization - Choosing innovation projects - Cognitive process of opportunity identification and selection In-class case discussion 5: 授權之路寸步難行 Reading materials: Chapter 7 +讓策略暢行無阻 + 創新不能沒有策略 |
| 第 11 週 | Formulating Technological Innovation Strategy (Cont.) - The role of uncertainty in opportunity selection Reading materials: decision making under uncertainty +領導人取得更多創新成果的四個方法 |
| 第 12 週 | Formulating Technological Innovation Strategy (Cont.) - Collaboration Strategies •- Joint venture and alliances - Benefit and limits of open innovation In-class case discussion 6:研發擴編?外包研發? Reading materials: Chapter 8 + 協同創新的三贏之道─諾基亞的慘痛教訓 |
| 第 13 週 | Formulating Technological Innovation Strategy (Cont.) - Protecting Innovation - Knowledge and intellectual property - Innovation and sustainability -蘋果公司的專利戰其實是行銷策略? In-class case discussion 7:智財權生存戰 Reading materials: Chapter 9 |
| 第 14 週 | Formulating Technological Innovation Strategy (Cont.) - Protecting Innovation - Knowledge and intellectual property - Innovation and sustainability -蘋果公司的專利戰其實是行銷策略? In-class case discussion 8:我的伙伴是賊? |
| 第 15 週 | Implementing Technological Innovation Strategy (Cont.) - New product development •- Product commercialization •- Organizing innovation between firms and communities In-class case discussion 9:當機會紛紛來敲門 Reading materials: Chapter 11 + 把科學變成好生意 + 開特力以檢視舊產品來發明新產品 |
| 第 16 週 | Implementing Technological Innovation Strategy (Cont.) - New product development •- Product commercialization •- Organizing innovation between firms and communities In-class case discussion 10: 當強項變成弱點 Reading materials: Chapter 11 + 把科學變成好生意 + 開特力以檢視舊產品來發明新產品 |
| 第 17 週 | Case Discussion 11: to be decided |
| 第 18 週 | Market for know-how •- Licensing and cross-licensing - The effectiveness of intellectual property systems •- Market for technology Reading materials: (1) Grindley, P. C., & Teece, D. J. (1997). Managing intellectual capital: Licensing and cross-licensing in semiconductors and electronics. California Management Review, 39(2), 8-41. (2) Arora, A., & Gambardella, A. (2010). Ideas for rent: An overview of markets for technology. Industrial and corporate change, 19(3), 775-803. Supplemental readings: (1) Gans, J. S., Hsu, D. H., & Stern, S. (2008). The impact of uncertain intellectual property rights on the market for ideas: Evidence from patent grant delays. Management Science, 54(5), 982-997. |
Melissa A. Schilling (2020, 6th edition), Strategic Management of Technological Innovation (華泰文化)
- 地點
- M208
- 時間
- By appointment
- 聯絡方式
- cyhwang@nctu.edu.tw