新創事業規劃

Business Development for Start-ups

學期

110-2

學分

3 學分

當期課號

5641

永久課號

MBA5016

開課單位

企業管理碩士學位學程

授課教師

黃寬丞、姜真秀、黃仕斌、楊志偉

校區

光復

類別

必修

上課時間表

節	週一
A 18:30–19:20	新創事業規劃 MB110 3 節連堂
B 19:30–20:20
C 20:30–21:20

* 根據陽明交大上課時間表所列

概述

Course Description: This course will provide students with an overview of the business planning process that will enable them to define, develop, and promote innovative initiatives on the creation of a new venture. In this course, students will acquire a greater understanding of the entrepreneurial process – a process of opportunity recognition, resource marshalling, and team building driven by communication, creativity, and leadership. In the end of the course, students will learn not only how to prepare a new start-up but also how to think and act like entrepreneurs in their daily life. Objectives/Goals: Students in this course shall: Identifying new venture opportunities (versus ideas), Evaluating the viability of a new venture, Determining customer needs and developing a competitive value proposition, Understanding which skills are necessary for success and building a team that possesses those attributes, andBe superior opportunity assessors and shapers, Understand the integration of people and process in entrepreneurship, Be able to write, articulate, and present a feasibility study that logically determines whether or not a particular business idea should be pursued, Have a better understanding of your personal entrepreneurial capacity

先修科目

Required competence or courses that must be previously taken by students: Financial Accounting, Managerial Statistics, Marketing Management

教學方式

*The course schedule may be subject to change.

評分方式

Assessment: Individual Attendance Participation1 20 % Assignments2 80 % Total 100 % 1. The teaching assistant will track class participation every week. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present but saying nothing and 20/20 for exceptional performance. * One absence is allowed without influencing score. * If a student fails to attend the course less than 2/3 of sessions, (s)he will fail the course automatically regardless of scores in other parts. 2. Assignment scores (80%) are composed of the followings: Assignments Individual/Group Percentage (%) Due 1) Opportunity pitch Individual 10 % Week 10 2) Customer discovery presentation (5 presentation video + Q&A) Group 40 % Week 6, 9, 11, 13, 15 3) Feasibility Report Group 30 % Week 16 4) Peer Evaluation Form Individual Required Week 16

課程大綱

Business planning process
Financing
Legal issues
Social entrepreneurship

週次計畫

週次	主題
第 1 週	Class introduction Syllabus review 2017 SASIN Team sharing (to be determined)
第 2 週	National Holiday
第 3 週	Working as a team Interview skills & customer discovery Opportunity pitch
第 4 週	Value proposition (BMC-1) and customer segments (BMC-2) Customer discovery & development
第 5 週	Technology Introduction and Matching
第 6 週	Value proposition (BMC-1) and customer segments (BMC-2) 1st presentation Questions to consider: 1) What were the customer archetypes? 2) Are the customers segments too broad? 3) Do they understand the purchasing ecosystem (decision maker, economic buyer, influencer, sabatour, end users, influencers)? 4) Do they have a diagram of this ecosystem? 5) What hypothesis did they test and what was the result? 6) Have they found product/market fit? Before coming to class Before coming to class, * Talk to 10 potential customers and prepare 1st presentation (refer to the 1st presentation format) Upload the soft copy to the e-campus by midnight on March 28
第 7 週	National Holiday
第 8 週	Distribution channels (BMC-3)
第 9 週	2nd presentation Questions to consider: 1) Focus on channel/distribution 2) Does the channel make sense for the product? 3) What were the other options and why did they chose a channel? 4) How did their customer discovery support that choice? 5) Are they asking the distrubtion model to change in their industry? 6) Do they understand the cost implications of the channel? Before coming to class, * Talk to 10 potential customers and prepare 2nd presentation (refer to update presentation format) Upload the soft copy to the e-campus by midnight on April 18
第 10 週	Customer relationships (BMC-4) Opportunity pitch
第 11 週	Customer relationships (BMC-4) 3rd presentation Questions to consider: 1) Focus on customer relationships 2) How do they plan on get/keep/grow their customers? 3) What did they learn from customer discovery? 4) What are their customer acquistion costs? 5) What is the customer lifetime value? Before coming to class, * Talk to 10 potential customers and prepare 3rd presentation (refer to update presentation format) o Upload the soft copy to the e-campus by midnight on May 2
第 12 週	Key activities (BMC-5), Key resources (BMC-6) & Key Partners (BMC-7)
第 13 週	Key activities (BMC-5), Key resources (BMC-6) & Key Partners (BMC-7) 4th presentation Questions to consider: * What are the key activities? * Key resources 1) What are your critical Resources? Resources should match your critical Activities 2) Are they resources you already have? 3) Do you need to acquire or partner with others to get them? 4) How much will they cost? 5) What human resources will you need? 6) What equipment resources will you need? 7 * This is a tentative design subject to change Remarks: 1、Inclusive of visiting institutes/organizations outside the NCTU or other academic events. 2、Please adhere to pertinent regulations/laws on intellectual property rights. Do not use pirated textbooks. 7) What financial resources will you need to acquire all these resources * Key partners: 8) What partners do you need? 9) What type of partnerships are they? 10) What are the pitfalls in these types of relationships? 11) Are there other ways to partner in a way more advantagous to the team? 12) What are all the possible revenues? 13) What are the main costs? Any chance to reduce? Before coming to class, * Talk to 10 potential customers and prepare 4th presentation (refer to update presentation format) a. Upload the soft copy to the e-campus by midnight on May 22
第 14 週	Revenue Streams (BMC-8) & Cost Structures (BMC-9) Basics of financial statements
第 15 週	Revenue Streams (BMC-8) & Cost Structures (BMC-9) 5th presentation (update the business model canvas including revenue and cost Before coming to class, * Talk to 10 potential customers and prepare 5th presentation (refer to update presentation format) * Upload the soft copy to the e-campus by midnight on May 30
第 16 週	Feasibility report presentation (each team is responsible to invite their technology partners) Assess entire business model Where are the weak points? * Where is more customer discovery needed? * Go/No Go decision? * Celebrate all outcomes even if they discover there is no viable business! Peer member evaluation Upload the soft copy to the e-campus by midnight on June 6
第 17 週	National Holiday
第 18 週	Review

教科書

Entrepreneurship, 4th, by Andrew Zacharakis, William D. Bygrave, Andrew C. Corbett, 2016. Harvard Business School (HBS) Cases

Office Hours

地點: Professor’s office
時間: By appointment
聯絡方式: Available in NCTU Web site