企業管理概論:經濟學
Introduction to Business Management: Economics
| 節 | 週一 |
|---|---|
6 14:20–15:10 | 企業管理概論:經濟學 MB110 2 節連堂 |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
Course Description This course explores the use of economics as analytical tools for understanding and analyzing business problems and for supporting business decision-making. Objectives/Goals Students in this course shall: 口Learn how to use economics to think critically about real world issues. 口Apply economic analysis tools for the areas of marketing, financial and managerial accounting, corporate finance, and applied operations management.
Attendance & participation1 20 % Quizzes (10*5% out of 11, Quiz 1~11)2 50 % Final Exam 30 % ___________________________________________________ Total 100 % ___________________________________________________ Notes: 1.Attendance and participation in lectures throughout the course are mandatory. Students are also required to well prepare to comment and raise questions in discussion session of this course. One absence is allowed during the semester without affecting score. The teaching assistant will track class participation every week. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present but saying nothing and 20/20 for exceptional performance. If a student fails to attend the course less than 2/3 of a semester (at least 12 weeks-attendance required), (s)he will fail the course automatically regardless of scores in other parts. 2.In every class, there will be a short quiz (multiple choices, 10 questions). The worst score among 11 quizzes will be dropped.
- Consumer’s Choice
- Cost and Industry Structure
- Demand and Supply
- Demand and Supply
- Elasticity
| 週次 | 主題 |
|---|---|
| 第 1 週 | • Course Introduction • Ch1: Thinking like an economist |
| 第 2 週 | • Ch2: Supply and Demand • Quiz#0: Chap 1 |
| 第 3 週 | Holiday |
| 第 4 週 | • Ch3: Game Theory • Quiz#1: Chap 2 |
| 第 5 週 | • Ch4: Rational Consumer Choice • Quiz#2: Chap 3 |
| 第 6 週 | • Ch5: Individual and Market Demand • Quiz#3: Chap 4 |
| 第 7 週 | • Ch6: Applications of Rational Choice and Demand Theories • Quiz#4: Chap 5 |
| 第 8 週 | Holiday |
| 第 9 週 | • Ch7: Choice under Uncertainty and the Economics of Information • Quiz#5: Chap 6 |
| 第 10 週 | • Ch8: Explaining Tastes: The Importance of Altruism and other Non-egoistic Behavior • Ch9: Cognitive Limitations and Consumer Behaviour • Quiz#6: Chap 7 |
| 第 11 週 | • Ch10: Production • Quiz#7: Chap 8/9 |
| 第 12 週 | • Ch11: Costs • Quiz#8: Chap 10 |
| 第 13 週 | • Ch12: Perfect Competition • Quiz#9: Chap 11 |
| 第 14 週 | • Ch13: Monopoly • Quiz#10: Chap 12 |
| 第 15 週 | • Ch14: Imperfect Competition • Quiz#11: Chap 13 |
| 第 16 週 | • Ch17/18: Externalities • Quiz#11: Chap 14 |
| 第 17 週 | Final Exam |
| 第 18 週 | Review |
Microeconomics and Behavior (Mcgraw-hill/Irwin Series in Economics) by Robert Frank (Author)
- 地點
- Hsinchu: Management Building II, Room 203
- 時間
- By appointment
- 聯絡方式
- jinsu.kang@nycu.edu.tw