高科技策略與競爭動態
High Technology Strategy and Competitive Dynamics
| 節 | 週三 |
|---|---|
5 13:20–14:10 | 高科技策略與競爭動態 MB110 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
The objectives of this course is for students to 1. Understand the themes in the interdisciplinary studies of economics, IO, strategic management, innovation management. Through the lens of strategic management, technology management and industrial organization, students will learn to think systematically and strategically about achieving competitive advantage. 2. Examine the role of technology and innovation in shaping corporate strategy for competitive dynamics in a global environment to formulate the Technology-Innovation-Entrepreneurship frameworks. 3. Additional empirical studies are provided to explore how Asian resourceful firms compete against their counterparts in the global market. 4. Be well equipped to do research in this area. The course is taught using a combination of lectures, journal and book chapter reading, case analysis and class discussion.
Nil
Grading Schemes: Your score in the course will be based on the following: (1) Class preparation and participation (30%) (2) Group assignment (30%) (3) Individual term paper (40%)
- Industry Analysis
- Research Methods for Industry Analysis
- Case Studies
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course-setup |
| 第 2 週 | Taiwan high technology industries and development strategy Vertical disintegration and supply chain Research Methods: Structural Economic Modeling |
| 第 3 週 | Global Supply Chain Research Methods: Optimal inventory level and Optimal production quantity |
| 第 4 週 | Technology Evolution: Innovation Horizons |
| 第 5 週 | Accelerating Growth through M&A Strategy: Internal and external sources of technology Merger case studies |
| 第 6 週 | Open Innovation and Strategic Alliance |
| 第 7 週 | Taiwan BioICT and Digital Health (E-health) Research Method: Qualitative economic models |
| 第 8 週 | Industry Cycle Research Methods: Industry dynamic model |
| 第 9 週 | Marketing via the Web & High-Tech Marketing |
| 第 10 週 | From Hardware to SaaS Vendor: Digital Disruption |
| 第 11 週 | Modern marketplace – design of multi-sided platforms |
| 第 12 週 | Sustainable Strategy: Green Innovation and Sustainability Research Method: Qualitative economic model |
| 第 13 週 | Competitive Interaction: Competition, Collaboration, Coopetition |
| 第 14 週 | University-Industry Entrepreneurial Ecosystem |
| 第 15 週 | Guest Speaker: The Technology New Wave |
| 第 16 週 | Final Presentation |
| 第 17 週 | Review |
| 第 18 週 | Review |
References and related wwwsites: 1. White and Burton (2020) The Management of Technology and Innovation, 3rd ed.. 2. Khosrow-Pour, Mehdi (2020) Disruptive Technology: Concepts, Methodoloties, Tools, and Applications, IGI Global. 3. Burgelman, Robert, Clayton Christensen, and Steven Wheelwright (2018) Strategic Management of Technology and Innovation, 5th edition, McGraw Hill. 4. Evans, David S. and Richard Schmalensee《企業觸媒策略》,天下文化 5. Blank, Steve (2021) Technology, Innovation, and Great Power Competition. 6.. Norsworthy, J.R. and Diana H. Tsai (1998) Macroeconomic Policy as Implicit Industrial Policy: Its Industry and Enterprise Effects, Boston/Dordrecht/London: Kluwer Academic Publishers. 7. Harvard Business Review (可自行登錄,含哈佛個案摘要檢索): http://hbr.org/. 8. 政治大學商學院哈佛個案發行中心: http://www.cases.nccu.edu.tw/harvard/tw/00/Help.aspx
- 地點
- MALB 523
- 時間
- 30 minutes before or after class or by appointment
- 聯絡方式
- Email: Diana@nycu.edu.tw Phone: (03) 5712121 x57673