新創事業經營管理實務
The Practice of Start-up Management
| 節 | 週日 |
|---|---|
N 12:20–13:10 | 新創事業經營管理實務 A722 6 節連堂 |
5 13:20–14:10 | |
6 14:20–15:10 | |
7 15:30–16:20 | |
8 16:30–17:20 | |
9 17:30–18:20 |
* 根據陽明交大上課時間表所列
This course aims to help students to understand recent theoretical frameworks and practical issues in managing innovation and technology commercialization. The course aims to give students a thorough knowledge of where innovation takes place, how to organize it, and how innovation strategy can be used to enhance knowledge transfer, technology commercialization, and entrepreneurship. The course instructor will introduce concepts, issues, literature, and cases in the field of innovation management. This course focuses on the challenges associated with managing an emerging firm's resource capabilities for long-term competitive advantage. The theme of the courses cover methods to innovate, design, assess, and improve technological commercialization for emerging enterprises. The course will include field trip, guest lecture, and case studies.
Graduated students who are interested in the management of technologies are all welcome. 本課程對先修課程不特別要求,僅需對科技管理或創新創業有興趣。
Evaluation and Grading Policy: Case Briefing , in Class Performance , Individual Assignment , Course Project & Final Report Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3. 本課程不考試,以專案報告、課堂參與、隨堂作業、同儕互評 綜合評量學習成效
- Entrepreneurship Management
- Managing Innovation & RD Management
| 週次 | 主題 |
|---|---|
| 第 1 週 | 課程簡介 Introduction |
| 第 2 週 | 課程簡介 Introduction |
| 第 3 週 | 第6章 企業的建立 Chapter 6 Setting Up the Company |
| 第 4 週 | 第7章 社會創業 Chapter 7 Special Topic: Social Entrepreneurship |
| 第 5 週 | [校外專家講座] 勤業眾信新竹所 新創事業財稅管理實務 |
| 第 6 週 | HBS Case : Uber and Stakeholders: Managing a New Way of Riding (Product #: 315139-PDF-ENG) |
| 第 7 週 | 第9章 企業型態選擇與創業相關法令 (華泰) |
| 第 8 週 | 第10章 股權融資 Chapter 10 Equity Financing |
| 第 9 週 | [校外專家講座] 新創事業風險意識與智慧財產權風險管理講座 |
| 第 10 週 | 第8章 科技創業 Chapter 8 Technology Entrepreneurship HBS Case: Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B) Product #: 222003-PDF-ENG |
| 第 11 週 | 第11章 資源的管理金錢和人員 Chapter 11 Managing Resources—Money and People |
| 第 12 週 | 第13章 企業之退場 Chapter 13 Exiting the Venture |
| 第 13 週 | [校外專家講座] 創業實務講座 |
| 第 14 週 | HBS Case : Web-MD (A) 701007-PDF-ENG |
| 第 15 週 | 開關公司創業歷程討論 |
| 第 16 週 | HBS Case : 網路創業三部曲 1. Airbnb, Etsy, Uber: Acquiring the First Thousand Customers (Product #: 516094-PDF-ENG) 2. Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers (Product #: 516108-PDF-ENG ) |
| 第 17 週 | HBS Case : 網路創業三部曲 3. Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers (Product #: 519087-PDF-ENG) |
| 第 18 週 | 課程總結 Course Conclusion & Celebration |
胡次熙譯(2018) 創業管理(第四版) ,滄海圖書。 Jack M. Kaplan, Jack McGourty (2020) Patterns of Entrepreneurship Management, 6th Edition, Wiley
- 地點
- A716
- 時間
- By Appointment
- 聯絡方式
- Email: schen340@nycu.edu.tw