創業思維與價值創造
Entrepreneurial Mindset and Value Creation
| 節 | 週六 |
|---|---|
N 12:20–13:10 | 創業思維與價值創造 A701 6 節連堂 |
5 13:20–14:10 | |
6 14:20–15:10 | |
7 15:30–16:20 | |
8 16:30–17:20 | |
9 17:30–18:20 |
* 根據陽明交大上課時間表所列
This course is designed to introduce the core concepts of entrepreneurship and venture creation, including entrepreneurial mindset, the difference between entrepreneurial and management mindsets, the definition of entrepreneurship, the profile of the entrepreneur, and the role of venture creation in society. It also provides practical, real-world knowledge about the lean approach, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. The course includes lectures, case studies, field visits, in-class discussion and exercises, readings, business games, presentations, and project writing.
無
1學期作業: 學習反思報告、個案/專題報告、營運計劃書 2.考試狀況:無 3.評量方法:課堂討論20%、口頭報告30%、專題作業報告50%
- 創業思維與價值創造
| 週次 | 主題 |
|---|---|
| 第 1 週 | An introduction to the course and to Entrepreneurship |
| 第 2 週 | Entrepreneurial Mindset and the role of entrepreneurship in the society |
| 第 3 週 | The Entrepreneurial process and the founding team |
| 第 4 週 | The nature of opportunity: Creating, Shaping, Recognizing, Seizing |
| 第 5 週 | Value and Venture creation |
| 第 6 週 | Marketing, strategy and the entrepreneur |
| 第 7 週 | Developing the business concepts and business plan |
| 第 8 週 | Evaluating and testing the business concepts and business plan |
| 第 9 週 | Acquiring and organizing resources |
| 第 10 週 | Innovation and new product development |
| 第 11 週 | Field visit: Incubation center / science park / start-ups |
| 第 12 週 | Mid-term Project Presentation |
| 第 13 週 | Entrepreneurship Forum |
| 第 14 週 | Management of operations |
| 第 15 週 | Financing and building the enterprise |
| 第 16 週 | Final Project Presentation I |
| 第 17 週 | Final Project Presentation II |
| 第 18 週 | Conclusion and celebration |
Fayolle, A. (2007). Entrepreneurship and new value creation: the dynamic of the entrepreneurial process. Cambridge university press. Bygrave, W. D., & Zacharakis, A. (2004). The portable MBA in entrepreneurship. John Wiley & Sons. Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Books. Bygrave, W. & Zacharakis, A. (2010). Entrepreneurship, 2nd edition, John Wiley & Sons. 分配時數
- 地點
- A707
- 時間
- 每週三及週四 2 – 6pm
- 聯絡方式
- 電子郵件預約 siriratlim@g2.nctu.edu.tw