傳播研究方法:量化取向
Communication Research Methods:Quantitative Approach
| 節 | 週一 |
|---|---|
5 13:20–14:10 | 傳播研究方法:量化取向 F109 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
1. To give students a survey of communication research methods. 2. To acquaint students with the skills in conducting communication research. 3. To provide students opportunities for practicing their skills in conducting communication research.
Student responsibilities 1. Participation and Attendance: The main purpose of this course is to acquaint you with the field of communication research methods. It places very much emphasis on the application of the materials to the real situations. Most of the class time will be allocated to discussions and class exercises. It is very important for you to be there to demonstrate your understanding and practice your knowledge about communication research. I will not only take attendance, but also evaluate the quality of your participation. Furthermore, you are expected to take an active role in the discussions and class exercises administered in classes, 14 points will be used to evaluate the quality of your participation. 2. Paper and Presentation: Students are required to write a research paper on any topics of interest, and do a professional presentation. This paper must be the application of what you learned from this course. 3. Reports: Each student is required to do seven reports that will give you opportunities to practice what you learn from your readings. 4. Discussion leading: Each group (1-2 students) has to do three discussion leadings. Detailed information regarding how to do a discussion leading will be offered in the first class. 5. Readings: Readings in the reading package are required for this course. You need to go through the readings assigned for each class and be prepared to discuss them in the class.
Paper 24 points Discussion leading 30 points Reports 42 points Participation 14 points Total 100 points
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction |
| 第 2 週 | Research procedure |
| 第 3 週 | Holiday |
| 第 4 週 | Elements of research Report 1 |
| 第 5 週 | Sampling Report 2 |
| 第 6 週 | Experimental design Report 3 |
| 第 7 週 | Survey research Report 4 |
| 第 8 週 | Holiday |
| 第 9 週 | Content analysis Report 5 |
| 第 10 週 | Qualitative research Report 6 |
| 第 11 週 | Longitudinal research Report 7 |
| 第 12 週 | Midterm report |
| 第 13 週 | statistics I |
| 第 14 週 | statistics II |
| 第 15 週 | Computer application |
| 第 16 週 | Computer application |
| 第 17 週 | Final presentation |
| 第 18 週 | final paper due |
1. Babbie, E. R. (2021). The Practice of Social Research. Singapore: Cengage Learning 2. Wimmer, R. D., & Dominick, J. R. (2014). Mass Media Research. Belmont, CA: Wadsworth Publishing Company.
- 地點
- 人社二館 114
- 時間
- Mon 17:00-18:30, Thursday 17:00-18:30, Friday 13:30-15:00
- 聯絡方式
- Phone : (03) 5712121 Ext. 58211 E-mail : shuchuli@nycu.edu.tw