傳播科技選擇與使用:理論、實務與政策

此門課為新傳播資訊科技的相關選擇與使用,從日常生活中相關的傳播科技選擇與使用,到新興傳播科技的發展探討,學生們將練習思考與觀察傳播科技的發展,特別是使用者、閱聽人如何選擇並且決定採用新傳播科技,使用者如何改變傳播科技的發展。同時,學生們並將學習分析傳播科技對個人與社會帶來的影響。而影響這些傳播科技的使用、發展與影響的關鍵角色,除了使用者之外,也包括業者與政府機構。因此,我們亦將探討政府機構的管制與傳播科技發展的關係。 學生們將從課堂中學習到基本的傳播科技選擇理論、傳播科技使用相關之理論與議題探討、傳播科技政策與科技發展之關係,培養新傳播媒體產業與市場分析之能力。同時,透過大量中英文個案分析,除了讓學生培養對國內外傳播科技政策相關之時事的敏銳度、市場與個案分析能力外,亦可幫助學生們能從中更熟悉英文閱讀與寫作能力,培養學生的國際觀、跨國研究的自信與能力。 此門課以數位匯流時代的媒體為主軸,希望讓學生可以加深他們對於傳播科技的認識,將已經學到的基礎媒介內容產製與相關媒體理論應用到傳播科技的選擇與使用分析中。從了解、分析傳播科技的選擇與使用,除了可以將相關理論應用至市場消費者行為分析外,亦可進一步協助政府與相關機構制定縮減數位落差、促進數位包容的政策與管制建議。這些能力將幫助學生日後求職----不論將來從事媒介內容產製、通訊傳播產業、廣告、或政府相關工作,都將有所助益。 Background and objectives Information and Communication Technology (ICT) industries contribute vitally important services for all other sectors of the economy. Without the internet and communications, finance, transportation, health care, energy supply, retailing, and many other services would be severely impeded. Moreover, ICT industries are among the most dynamic high-tech sectors of the economy in many countries, including Taiwan. Given their importance, many aspects of ICT industries are subject to public policies intended to help realize their benefits to the economy and society. Technology, business strategy, and public policy are therefore closely intertwined; one cannot fully understand one without the other. In this course, we will focus on the selection and use of ICTs, including voice and data services, Internet access, entertainment, search, and apps. At the end of the semester, students should: • Have a comprehensive knowledge of the organization of ICT industries in Taiwan • Understand the basic theories and knowledge on technology selection, use and adoption • Have a clear picture of the interaction of technology, economics/business strategy, and public policy • Be familiar with the basic and important ICT usage and policies in Taiwan • Be familiar with cases of firms that succeeded and others that failed in meeting the unique challenges of ICT industries

基礎英文能力

Component Points Percent of grade Participation 30 30% Proposal for the case study 15 15% Reflection paper and other exercises 30 30% Final Paper (Case Study) 25 25%

TBD