國際企業管理
International Business Management
| 節 | 週二 |
|---|---|
5 13:20–14:10 | 國際企業管理 TB435 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
The objective of this course is to equip IBM students with a comprehensive framework to formulate strategies in the global marketplace. This course focuses on timely and refreshingly real–world topics and examines some of the world's most critical policy issues through a macroeconomics lens with a practical look at the local and multinational tradeoffs facing economic policymakers. After presenting analytical foundations, modeling tools, and theoretical perspectives, we study the issues involved in conducting business in the globalization arena including organizational behavior, strategic alliance, marketing and R&D, human resource management, business ethics, social responsibility, law, and information technology. The nature of global business environmental, including the impact of political economy, cultural differences, global trade and investment, and global monetary system are examined for their influence upon business performance and managerial activity. It provides students with key concepts and skills to identify global opportunities/threats, analyze their impact, formulate appropriate strategies and implement applicable action plans to achieve company goals. Case studies are used to illustrate the basic principles of global business management and strategy. Learner’s Outcome • Build a foundation in macroeconomics to make more informed business decisions • Identify the challenges and opportunities that government and politics can create for you and your business from a strategic standpoint • Assess the impact of macroeconomic, political, and social indicators on business decisions • Discover the short- and long-term impact of interest rates, inflation, trade, and investment • Learn distinctive approaches and frameworks that help you manage your global business
International Business Management has no prerequisites, but draws on fundamental concepts in the prerequisite courses relates to microeconomics, finance, marketing and other IBM core courses.
Your score in the course will be based on the following Class Participation 20% Assignments 30% Teamwork 20% Final Term Paper 30%
- 1. Globalization 2. Cross-Border Trade and Investment 3. Global Capital Market 4. Global Strategy 5. Competing in a Global Marketplace
| 週次 | 主題 |
|---|---|
| 第 1 週 | Class Mechanics |
| 第 2 週 | The Economics of Global Business |
| 第 3 週 | International Trade Theory |
| 第 4 週 | The Political Economy of Foreign Direct Investment |
| 第 5 週 | Globalization and Regional Economic Integration |
| 第 6 週 | Global Capital Markets |
| 第 7 週 | Exchange Rate Regimes |
| 第 8 週 | The Foreign Currency Market and Macroeconomic Repercussions |
| 第 9 週 | Global Strategy of International Business |
| 第 10 週 | Global Production, Outsourcing, and Logistics |
| 第 11 週 | Global Marketing and New Product Development |
| 第 12 週 | |
| 第 13 週 | The Organization and HRM of International Business |
| 第 14 週 | ESG and Sustainable Development |
| 第 15 週 | Guest Speaker |
| 第 16 週 | Final Presentation |
| 第 17 週 | Review |
| 第 18 週 | Final Paper |
References and related www sites: 1. Principles of Management, Open Access Textbook, Free to Download at https://open.lib.umn.edu/principlesmanagement/ 2. Rodrigo Zeidan (2019) Economics of Global Business, MIT Press. 3. International Business Online Learning Center Glossary of International Business Chapter Quiz, Outlines, and Slides 4. Harvard Business School and Babson College Cases 5. Online Sources: Stanford – Center for Entrepreneurial Studies (http://www.gsb.stanford.edu/ces/resources)
- 地點
- IBM 443
- 時間
- By appointment (via email)
- 聯絡方式
- Diana@nycu.edu.tw