健康風險傳播:新興媒體科技的應用

本課程為同步遠距課程,適宜修習對象包括:本系(傳科系碩士班)、本校客家文化學院、人社學院、資訊學院、陽明校區醫學、護理、健康相關學院研究所學生。本課程引介健康傳播的四個情境主題理論群 (context themes theories) 與研究方法論,探討健康傳播在個人、社群及公眾等多層次的情境脈絡與傳播效果,以及健康傳播在生理、心理與社會等各面向的應用。理論群包括: 1) 訊息與行為變遷理論 (Messages and behavior change) 、 2)關係理論 (Relationships)、3) 資訊與風險管理理論 (Managing information and risk) 、 4)健康不平等理論 (Health disparities) 。本課程並將檢視健康風險傳播過程中新媒體與新興科技之採納、使用與效果,包括:公共衛生說服與公關訊息設計、公眾改變健康風險之認知、態度與行為、新媒體與新興科技的使用過程與效果。本課程探討個人、群體、組織使用包括:線上新聞媒體、大眾傳播媒體、社群媒體、行動媒體、電玩遊戲、 人工智慧、機器人、虛擬/擴增/混合/延展實境、智慧裝置等新興媒體科技的健康傳播過程與效果,探討主題包括:健康傳播/公共衛生訊息的媒介框架與風險溝通訊息策略效應、新興媒體科技健康資訊搜尋與使用行為、使用者賦權及健康態度與行為變遷的樣貌與成效

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█提供線上課程主要及補充教材 █提供面授教學 █提供線上同步教學 E3系統提供的學習活動 █最新消息發佈、瀏覽 █教材內容設計、觀看、下載 █學習資訊 █互動式學習設計(聊天室或討論區) █各種教學活動之功能呈現

Weekly Assignments 40% Proposal and Quizzes 15% Final Paper 40% Attendance/Participation 5%

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地點

Office: HK125

時間

Mondays 16:30-17:30 Wednesdays 14:30-15:30

聯絡方式

E-mail: jenniferlee@nycu.edu.tw