企業社會責任與行銷
Corporate Social Responsibility and Marketing
| 節 | 週二 |
|---|---|
2 09:00–09:50 | 企業社會責任與行銷 M104 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
Corporate Social Responsibility (CSR) is the hot topic that firms are working on. It is not only a presentation of business ethics, but also a marketing strategy to promote the brands. Therefore, the purpose of this course is to discuss CSR from a marketing perspective using the relevant news and academic research articles. Students will obtain insights of how to make an effective marketing strategy based on CSR.
Principles of Marketing or Marketing Management
Online news, electronic database from the University library, and Google Scholar
Attendance and class participation (20%) Presentation of news and journal articles (40%) Midterm and final team projects (40%)
| 週次 | 主題 |
|---|---|
| 第 1 週 | 課程簡介 |
| 第 2 週 | 倫理道德觀點 |
| 第 3 週 | 倫理決策 |
| 第 4 週 | 企業社會責任相關新聞討論 |
| 第 5 週 | 專題演講 (開南大學國際企業學系林建宏教授) |
| 第 6 週 | 期刊文章討論 |
| 第 7 週 | 企業文化與企業倫理 |
| 第 8 週 | 期中報告 |
| 第 9 週 | 企業社會責任生產議題 |
| 第 10 週 | 專題演講 (University of Missouri: Prof. Song-yi Youn) |
| 第 11 週 | 企業社會責任相關新聞討論/企業社會責任行銷議題 |
| 第 12 週 | 專題演講 (Google全球供應鏈經理陳國浩) |
| 第 13 週 | 期刊文章討論 |
| 第 14 週 | 企業社會責任環境議題 |
| 第 15 週 | 企業社會責任社區議題 |
| 第 16 週 | 期末報告 |
Hartman, L. P., DesJardins, J. R., & MacDonald, C. (2021). Business ethics: Decision making for personal integrity and social responsibility (5th ed.). Burr Ridge, IL: McGraw-Hill. 陳勁甫、許金田 (2021) 企業倫理:內外部管理觀點與個案 (三版)。前程文化。 Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, and other SSCI journals related to CSR.
- 時間
- By appointment
- 聯絡方式
- cluan@nycu.edu.tw