創意思考與問題解決

In today's ever-growing and changing world, being able to think creatively and solve problems creatively is becoming essential skills. Organizations should understand and develop strategies for how to create and maintain contexts that support creativity in an organization. This course aims to provide students with both theoretical and hands-on understanding of some major concepts, practices, issues facing, and tools used in the management of creative thinking and creative problem solving. The purpose is to generate a practical approach to the management of creativity and innovation in a firm, especially a start-up company. It emphasizes on practical application of knowledge in solving real-life challenges. This course includes lectures, journal paper discussion, case studies, in-class discussion and exercises, consulting projects, readings, presentations, and report writing.

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The course will use a combination of lectures, class discussions, group exercises, seminars, and presentations. Group exercises and presentations provide a practical opportunity to practice class lecture terminology, apply models and frameworks, and to discuss answers. Class Participation 20% Journal paper presentations 20% Creative projects 60% Total 100%

● Schilling, M. A. (2010). Strategic Management of Technological Innovation, 3rd edition. McGraw-Hill. ● Tidd, J & Bessant, J. (2010) Managing Innovation: Integrating Technological, market and organizational change, 4th edition. John Wiley & Sons. ● Bruton, G. & White, M. (2011). Strategic Management of Technology and Innovation, 2nd edition. Cengage Learning. ● Betz, F. (2003). Managing technological innovation: competitive advantage from change, 3rd edtion. John Wiley & Sons. ● Pricken, M. (2010). Creative advertising: ideas and techniques from the World's best campaigns. Thames & Hudson. ● Journal papers, cases, and other reading materials.