策略管理
Strategic Management
學期
111-2
學分
3
學分
當期課號
250101
永久課號
MGBM30035
開課單位
管理學院碩士在職專班-經管組
授課教師
唐瓔璋
校區
北門
類別
必修
上課時間表
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 策略管理 TB307 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
概述
策略管理是一門理論與實務兼具的課程,本課程將循此方向帶領同學們認識並學習策略管理的基本知識。課程將聚焦於與策略管理有關的議題上。學習高階管理者的觀點將能使同學往後在制訂決策時有更廣泛的著眼點。由於策略管理屬於MBA課程中的關門課,因此老師將預設每位同學都具備各功能領域的基本常識。同學在課堂上要積極主動,並且讓你自己被其它同學認識。課堂上也鼓勵同學撰寫一份你有興趣並經過老師同意的短篇論文。
評分方式
1. Team discussion and case summaries (小組書面報告, 7 cases) 60% 2. Case presentation (小組簡報, 1 cases) 20% 3. Final Exam (open book) 20%
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | PART I INTRODUCTION 1 PART II THE TOOLS OF STRATEGY ANALYSIS 33 Textbook Intro., teams assignment, case schedule |
| 第 2 週 | Preface to the new edition 1 The Concept of Strategy 3 1 Product Team Cialis: Getting Ready to Market |
| 第 3 週 | 2 Goals, Values, and Performance, DuPont Equality, balanced scorecard, strategy and Real Options 35 2 Zara Fast Fashion Ref. Case flash forward |
| 第 4 週 | 3 Industry Analysis: The Fundamentals, SWOT/TOWS, Five-forces, Value-chain, KSF, strategic patterns 63 3. MS-AdCenter Ref. GAFA |
| 第 5 週 | 4 Further Topics in Industry and Competitive Analysis, beyond Five-Forces, complement, ecosystem, and business model 90 4. Predicting Consumer Tastes with Big Data at Gap |
| 第 6 週 | 5 Analyzing Resources and Capabilities, VRIN/VRIO 113 5 Flextronics Int’l |
| 第 7 週 | 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation, 144 6 Intel NBI Ref. Intel:1968~2003 |
| 第 8 週 | *** Spring Break, no Class ** |
| 第 9 週 | PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 1657 7. The Sources and Dimensions of Competitive Advantage, Porter’s generic strategies: cost and differentiation 167 7. Mobileye: The Future of Driverless Cars Ref. Mobileye 2021: Robotaxi &Consumer AV? |
| 第 10 週 | 8 Industry Evolution and Strategic Change, strategic changes, Managing PLC/TLC/OLC cycles 205 9 Technology-based Industries and the Management of Innovation, standards, platforms, network externalities 241 8. Elon Musk’s Big Bet Ref. Disruption in Detroit: Ford & Silicon Valley |
| 第 11 週 | 10 Competitive Advantage in Mature Industries, structure, system and styles, RPV/RPP model 273 9. HTC and Virtual Reality Ref. HTC2012 |
| 第 12 週 | PART IV CORPORATE STRATEGY 289 11 Vertical Integration and the Scope of the Firm, transaction cost analysis, asymmetric information, market signals 291 10. Ant Financial Ref. Ant Group (D) |
| 第 13 週 | 12 Global Strategy and the Multinational Corporation, Entering foreign market, digital transformation & Corp. changes 311 11. Booking.com |
| 第 14 週 | 13 Diversification Strategy, Motives, competitive advantages, meaning of relatedness in diversification 341 12.Marriott’s next 90 years |
| 第 15 週 | 14 Corporate Strategy: Managing the Multi-business Firm 361 15 Growth Strategies: Mergers, Acquisitions, and Alliances 389 13.Google’s Alphabet |
| 第 16 週 | 16 Current Trends in Strategic Management, new directions in strategic thinking, redesigning organization-TLC/OLC 409 14. Take Home exam: (Tentatively, Moderna) |
| 第 17 週 | |
| 第 18 週 |
教科書
1.Robert M. Grant, Contemporary Strategy Analysis, 8th ed. (華泰文化,2013) 2.Harvard Business School Online Cases, Harvard Business Publishing 3.Strategic Management Classics (經典讀選)
Office Hours
- 地點
- 教授研究室
- 時間
- 每週二下午14:00-17:00 By appointment
- 聯絡方式
- etang@nycu.edu.tw