媒體管理與創新
Media Management and Entrepreneurship
| 節 | 週三 |
|---|---|
2 09:00–09:50 | 媒體管理與創新 HK104 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
How do media firms compete strategically in a changing environment? Are you ready to enter the media world with sufficient tools? One part of this course is designed to provide you with an overview of the fundamental concepts, characteristics, and business administration in strategic management and brand management for media firms. Another part will help you catch the spirit of social media marketing (SMM) by helping a real-word organization managing their social media presence, e.g., YouTube, facebook or Instagram.
無。 中文授課。
Report/Quiz on readings 30% Leading discussion 10% Class participation 10% Mass Media/Social media Project 50%
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction |
| 第 2 週 | How is today's media arena different? (CH1) |
| 第 3 週 | Social media: How to optimize your profile? |
| 第 4 週 | What is strategic management for media firms? (CH2) |
| 第 5 週 | Social media: How to feed the content monster? |
| 第 6 週 | What is corporate and international strategy for media firms? (CH3) |
| 第 7 週 | Social media: How to perfect your posts? |
| 第 8 週 | What is brand management for media firms? (CH4) |
| 第 9 週 | Field trip (Off campus tour) |
| 第 10 週 | Proposal of mass media or social media |
| 第 11 週 | Social media: How to respond to comments? |
| 第 12 週 | What is strategy and competition of global media conglomerates ? (CH9) |
| 第 13 週 | Social media: How to get more followers? |
| 第 14 週 | What are the trends in media industries? (CH10) |
| 第 15 週 | Social media: How to socialize events? |
| 第 16 週 | Presentation of mass media or social media |
| 第 17 週 | Independent study |
| 第 18 週 | Independent study |
Reading packet will be made available at the NCTU copy store. If you are interested, original texts of the course packet include: o Chan-Olmsted, S. M. (2006). Competitive strategy for media firms: Strategic and brand management in changing media markets. Mahwah, NJ: Lawrence Erlbaum Associates. o Kawasaki, G., & Fitzpatrick, P. (2014). The Art of Social Media: Power Tips for Power Users. New York: Penguin Group.
- 地點
- Office: HK231
- 時間
- Office hours: Wed. 2:00 p.m. – 4:00 p.m. or by appointment
- 聯絡方式
- Phone: 03-571-2121 ext. 58712 Email: soniahuang@nctu.edu.tw