創新與技術移轉
Innovation and Technology Transfer
| 節 | 週三 |
|---|---|
3 10:10–11:00 | 創新與技術移轉 M301 3 節連堂 |
4 11:10–12:00 | |
N 12:20–13:10 |
* 根據陽明交大上課時間表所列
Strategic management is concerned with managing the competitive position (including the general environment, industry and market structure, and organizational strengths and weaknesses) and long-term development of the business enterprise. This course aims to relate the principles and issues addressed in the various functional business areas to introduce an integrated concept of management and provide an understanding of the relationship between theory and practice in general management. The course will lead students into two main areas which must be analyzed in order to formulate and implement a well-conceived strategy: the external environment of the firm (the industry context), and the internal environment of the firm (its resources and capabilities). Some of the key topics covered include: (1) exploring why and how good strategic management increases business performance, (2) the application of a set of analytical frameworks, (3) analyzing the reasons for the success and failure of a firm, and (4) the methods of developing an effective competitive strategy and executing it competently. The teaching materials include lectures, case analyses, and independent readings.
This is a senior year subject. Students need to have completed functional courses (e.g., accounting, economics, finance, marketing, organizational behavior, and statistics).
1學期作業 In-class case study 2.考試狀況 Mid-term exam Final exam 3.評量方法 Mid-term exam 20% Final exam 20% In-class case study 45 % Class participation 15%
| 週次 | 主題 |
|---|---|
| 第 1 週 | What is innovation and why it matters? •- Origin of the process •- Understanding innovation and its significance In class case discussion: 當創意衝撞紀律? Reading materials: Chapter 1 |
| 第 2 週 | Industry dynamics of Technological Innovation• - Source of Innovation - Individual contributions to innovation development In class case discussion: 創新,誰說了算? Reading materials: Chapter 2 |
| 第 3 週 | Industry dynamics of Technological Innovation (Cont.) - Types of innovation - Technology S-curves - What is disruptive innovation Reading materials: Chapter 3 +駕馭破壞式創新 + 掌握破壞式技術浪潮 |
| 第 4 週 | Industry dynamics of Technological Innovation (Cont.) - Types of innovation - Technology S-curves - What is disruptive innovation In class case discussion: Ecton case Reading materials: Chapter 3 +駕馭破壞式創新 + 掌握破壞式技術浪潮 |
| 第 5 週 | Industry dynamics of Technological Innovation (Cont.) - Standards battles and design dominances - Timing of Entry - First mover advantages/ disadvantages Reading materials: Chapter 4 and 5, DVD 規格之戰*2 +網路效應為何不如以往重要 +對的技術趕上錯的時機 |
| 第 6 週 | Formulating Technological Innovation Strategy - Defining the organizations’ strategic direction - Identifying core competencies and capabilities - Creating an innovation organization Reading materials: Chapter 6 + Building the innovation organization |
| 第 7 週 | Formulating Technological Innovation Strategy - Defining the organizations’ strategic direction - Identifying core competencies and capabilities - Creating an innovation organization In-class case discussion: 授權之路寸步難行 |
| 第 8 週 | Mid-term exam |
| 第 9 週 | Formulating Technological Innovation Strategy - Creating an innovation organization - Choosing innovation projects - Cognitive process of opportunity identification and selection Reading materials: Chapter 7 +讓策略暢行無阻 + 創新不能沒有策略 |
| 第 10 週 | Formulating Technological Innovation Strategy (Cont.) - The role of uncertainty in opportunity selection In-class case discussion: HP case Reading materials: decision making under uncertainty |
| 第 11 週 | Formulating Technological Innovation Strategy (Cont.) - Collaboration Strategies •- Joint venture and alliances - Benefit and limits of open innovation In-class case discussion:研發擴編?外包研發? Reading materials: Chapter 8 |
| 第 12 週 | Formulating Technological Innovation Strategy (Cont.) - Protecting Innovation - Knowledge and intellectual property - Innovation and sustainability -蘋果公司的專利戰其實是行銷策略? In-class case discussion:智財權生存戰 Reading materials: Chapter 9 + Teece, D. J. (1986). Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research policy, 15(6), 285-305. |
| 第 13 週 | Formulating Technological Innovation Strategy (Cont.) - Protecting Innovation - Knowledge and intellectual property - Innovation and sustainability -蘋果公司的專利戰其實是行銷策略? In-class case discussion:我的伙伴是賊? Reading materials: Chapter 9 + Teece, D. J. (1986). Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research policy, 15(6), 285-305. |
| 第 14 週 | Implementing Technological Innovation Strategy (Cont.) - New product development - Product commercialization - Organizing innovation between firms and communities In-class case discussion: 當強項變成弱點 Reading materials: Chapter 11 + 把科學變成好生意 |
| 第 15 週 | Implementing Technological Innovation Strategy (Cont.) - New product development - Product commercialization - Organizing innovation between firms and communities Reading materials: Chapter 11 + 把科學變成好生意 Market for know-how •- Licensing and cross-licensing - The effectiveness of intellectual property systems •- Market for technology Reading materials: (1) Grindley, P. C., & Teece, D. J. (1997). Managing intellectual capital: Licensing and cross-licensing in semiconductors and electronics. California Management Review, 39(2), 8-41. (2) Arora, A., & Gambardella, A. (2010). Ideas for rent: An overview of markets for technology. Industrial and corporate change, 19(3), 775-803. |
| 第 16 週 | Final Exam |
| 第 17 週 | Q&A |
| 第 18 週 | Q&A |
Melissa A. Schilling (2020, 6th edition), Strategic Management of Technological Innovation (華泰文化)
- 地點
- M208
- 時間
- by appointment
- 聯絡方式
- cyhwang@nycu.edu.tw