全球數位轉型策略;從業者的視角
Global Digital Business Strategy: A Practitioner's Perspective
| 節 | 週三 |
|---|---|
A 18:30–19:20 | 全球數位轉型策略;從業者的視角 MB110 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
The goal of this course is to enhance students' understanding on the theoretical frameworks underlying digital business and cover the business models and history of big US tech companies (Facebook/Google/Apple/Amazon/Tiktok/Youtube/Netflix) and internet giants in China/APAC/SEA (Alibaba, Gojek, ) . Those companies operate in e-commerce, digital marketing, cloud/SaaS, creator economy, even medical and transportation sectors, powered by AI. We'd also cover the unstoppable crypto economies through studying companies such as Coinbase/crypto.com, Binance, OpenSea, GameFi and metaverse companies, and the how conventional companies embracing the crypto trend ( VISA, Tesla)
None. Basic understanding or of business model, company finance and valuation for software companieswill be a plus
*The course schedule may be subject to change.
Assignments (case, homework, etc.) 50% Individual contribution on group discussion 15% End of semester presentation 20% Classroom participation 15%
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course Introduction - Internet and SaaS biz model 101 - (Optional) Benedict Evans: 3 steps into the future |
| 第 2 週 | Case: Amazon.com 2021 (HBSP 716402) |
| 第 3 週 | Case: Alphabet eyes new frontiers (HBSP 717418) |
| 第 4 週 | Theory 1: Platform Strategy |
| 第 5 週 | Case: Youtube for Brands (HBSP 9-514-048) |
| 第 6 週 | Case: Is Netflix building a house of cards? (HBSP# IM1085) |
| 第 7 週 | Case study : Apple Inc |
| 第 8 週 | Theory 2: What is blockchain technology? |
| 第 9 週 | Case” Bitcoin: The future of digital payments ? (HBSP 9-714-519) |
| 第 10 週 | Case: Coinbase: The Exchange of the Cryptos (HBSP 222044) |
| 第 11 週 | Case: Visa : Threat from crypto |
| 第 12 週 | Theory 3: Digital Business Models |
| 第 13 週 | Accounting for Bitcoin at Tesla (HSBP 121074) |
| 第 14 週 | Cryptocurrencies: Investment, Money, or Gamble (A) – Case W91C19 + sharing from crypto VCs. |
| 第 15 週 | How NFT create value (HBSP # H06OR1) + NFT founder panel |
| 第 16 週 | Theory 4: Digital Transformation Strategy |
| 第 17 週 | Ask Me Anything : Brian + VCs and founders |
| 第 18 週 | Review and Final Presentation |
1. Harvard Business School Publication Case Studies 2. Optional reference textbooks: Digital Economy by Tim Jordan (Wiley, 2020, ISBN : 978-1-509-51759-6) 3. Online Sources: Y combinator startup school (https://www.startupschool.org/curriculum) Stanford University Digital Econonics Lab (https://digitaleconomy.stanford.edu/_ a16z crypto school ( https://a16z.com/crypto-startup-school/ ) Mary meeker: Internet trends (1995- 2019) : https://www.bondcap.com/report/it19/#view/title Messari report: crypto thesis for 2022