創新營運模式與創業管理實務
Business Model Innovation and Entrepreneurship Management in Practice
| 節 | 週日 |
|---|---|
N 12:20–13:10 | 創新營運模式與創業管理實務 A722 6 節連堂 |
5 13:20–14:10 | |
6 14:20–15:10 | |
7 15:30–16:20 | |
8 16:30–17:20 | |
9 17:30–18:20 |
* 根據陽明交大上課時間表所列
突破現行教科書、課程既有的限制,在創業規劃的基礎課程之外,配合教育部近期推行的創新創業教育實作專案計畫,讓同學在課程中實作參與公司設立登記過程、教授公司登記成立後的營運管理實務、事業成長規劃策略,配合業師共授,傳授創業管理實務經驗。歡迎管院、VIP學程、科管跨域學生選修。 This course aims to help students to understand recent theoretical frameworks and practical issues in managing innovation and technology commercialization. The course aims to give students a thorough knowledge of where innovation takes place, how to organize it, and how innovation strategy can be used to enhance knowledge transfer, technology commercialization, and entrepreneurship. The course instructor will introduce concepts, issues, literature, and cases in the field of innovation management. This course focuses on the challenges associated with managing a emerging firm's resource capabilities for long-term competitive advantage. The theme of the courses cover methods to innovate, design, assess, and improve technological commercialization for emerging enterprises. The course will include workshops, guest lecture, and case studies.
本課程對先修課程不特別要求,僅需對科技管理或創新創業有興趣。 Graduated students who are interested in the management of technologies are all welcome.
Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
- Entrepreneurship Management
- Managing Innovation
| 週次 | 主題 |
|---|---|
| 第 1 週 | 2023-02-19 課程簡介 Introduction |
| 第 2 週 | 2023-02-19 課程簡介 Introduction |
| 第 3 週 | 2023-03-05 [智財散步創辦人粉絲見面會] 新創團隊之創業經營管理實務面面觀 Guest Lecture: Entrepreneurship Practice Issues and Cases of New Business Venture |
| 第 4 週 | 2023-03-05 [智財散步創辦人粉絲見面會]新創團隊之創業經營管理實務面面觀 Guest Lecture: Entrepreneurship Practice Issues and Cases of New Business Venture |
| 第 5 週 | 2023-03-19 第7章 社會創業 Chapter 7 Social Entrepreneurship |
| 第 6 週 | 2023-03-19 第8章 科技創業 Chapter 8 Technology Entrepreneurship |
| 第 7 週 | 2023-03-26 SDGs設計思考工作坊 SDGs Design Thinking Workshop |
| 第 8 週 | 2023-03-26 SDGs設計思考工作坊 SDGs Design Thinking Workshop |
| 第 9 週 | 2023-04-09 第10章 股權融資 Chapter 10 Equity Financing |
| 第 10 週 | 2023-04-09 第11章 資源的管理金錢和人員 Chapter 11 Managing Resources—Money and People |
| 第 11 週 | 2023-04-23 [校外專家講座] ESGs 企業永續經營管理講座 |
| 第 12 週 | 2023-04-23 Harvard Business School Case 哈佛商學院管理個案工作坊 |
| 第 13 週 | 2023-05-07 第12章 機會的溝通 Chapter 12 Opportunity Communications |
| 第 14 週 | 2023-05-07 第13章 企業之退場 Chapter 13 Exiting the Venture |
| 第 15 週 | 2023-05-21 期末成果交流會 Final Report & Course Conclusion 2023-05-21 期末成果交流會 Final Report & Course Conclusion |
| 第 16 週 | 2023-04-30 [彈性補充教學] 特斯拉與愛迪生創業模擬工作坊 (實體) Harvard Business School Case 哈佛管理個案 (線上非同步) 1. Airbnb, Etsy, Uber: Acquiring the First Thousand Customers (Product #: 516094-PDF-ENG) 2. Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers (Product #: 516108-PDF-ENG ) [彈性補充教學] Harvard Business School Case 哈佛管理個案 3. Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers (Product #: 519087-PDF-ENG) |
1. 胡次熙譯(2018) 創業管理(第四版) ,滄海圖書。 2. John R. Bessant, Joe Tidd (2015) Innovation and Entrepreneurship, 3rd Edition
- 地點
- A716
- 時間
- By Appointment
- 聯絡方式
- Email: schen340@nycu.edu.tw