柏克萊個案研究與實習

1.Understand State of art behavioral finance. 2.Understand consumer behavioral through case studies. 3.Comprehend global leadership requirement. This is a course designed mainly for the experiences that has no substitute so far in our current curriculum. The major impact is to inspire our students’ international exposure, especially the prestigious business school that has signed cooperation program with NCTU. U.C Berkeley is currently the one across Pacific Ocean and its collaboration with our university is very close that college of management can leverage and enjoy the synergy. Behavioral finance, entrepreneurship, marketing and strategic management, are main subjects to be covered in the intensive course. Moreover, site visits to local industry such as Oracle, Vitria, etc can also enhance our students’ realization of so called cultural impact. Students are encouraged to participate activity in all phases of the course, including the preparation, discussion, and reviews or sharings.

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Grading: Preparation 10% Participation + Note Taking 50% Final Report 40% Absence without cause -10% for each count

⊙ Robert Yin, Case Research Methods, Sage Publications,1986. ⊙ Hills, Strategic Management, Prentice-Hall,2003. 參考書目:(all from Instructors) ‧ Terrance Odean, “Good Rationales Sell: Reason-Based Choice Among Group and Individual Investors in the Stock Markete” (with Brad Barber and Chip Heath), Management Science (2003), Vol. 49, No. 12, 1636-1652 ‧ Terrance Odean, "Online Investors: Do the Slow Die First?" with Brad Barber, Review of Financial Studies, March 2002, Vol. 15, No. 2, 455-487 ‧ Terrance Odean, "The Internet and the Investor" with Brad Barber, The Journal of Economic Perspectives, Winter 2001, Vol. 15, No. 1, pp. 41-54 ‧ Laura Kray, "The sharing of unique information: The differential impact of individual and group level activation of counterfactual mind-sets" with Liljenquist, K. and Galinsky, A. D. Journal of Behavioral Decision Making. (In press). ‧ Laura Kray, "Stereotype reactance at the bargaining table: The effect of stereotype activation and power on claiming and creating value" with Reb, J., Galinsky, A., & Thompson, L. Personality and Social Psychology Bulletin, 30, 399-411. (2004). ‧ Laura Kray, "From thinking about what might have been to sharing what we know: The role of counterfactual mind-sets on information sharing in groups" Galinsky, A. Journal of Experimental Social Psychology, 40, 606-618. (2004). ‧ Laura Kray, "The debiasing effect of counterfactual mind-sets: Increasing the search for disconfirmatory information in groups" with Galinsky, A. Organizational Behavior and Human Decision Processes, 91, 69-81. (2003). ‧ Laura Kray, "Reversing the gender gap in negotiations: An exploration of stereotype regeneration." (with Galinsky, A. D., & Thompson, L.) Organizational Behavior and Human Decision Processes, 87, 386-410. (2002). ‧ Rashi Glazer, "Smart Services: Competitive Advantage Through Information-Intensive Strategies," in Handbook of Services Marketing and Management, eds. T. Swartz and D. Iacobucci, London: Sage Publications (2000) ‧ Rashi Glazer, "Market Driving Strategies: Toward a New Concept of Competitive Advantage," (with G. Carpenter and K. Nakamoto) in D. Iacobucci and L. Krishnamurthi (eds.), Kellogg on Marketing. New York: Wiley (2000) ‧ Rashi Glazer, "Winning in Smart Markets," Sloan Management Review, (1999) ‧ Rashi Glazer, "Measuring the Knower: Towards a Theory of Knowledge Equity." California Management Review v40, n3 (Spring 1998):175-194. ‧ Priya Raghubir, “The Three Faces of Price Promotions: Economic, Informative and Affective,” (with J. Jeffrey Inman, and Hans Grande), California Management Review, forthcoming ‧ Priya Raghubir, “Coupons in Context: Discounting Prices or Decreasing Sales?” Journal of Retailing ‧ Priya Raghubir, “Free Gift with Purchase: Promoting or Discounting the Brand?” Journal of Consumer Psychology, 14 (1&2), January 2004 ‧ Priya Raghubir, “Ease-of-Retrieval as an Automatic Input in Judgments: A Mere Accessibility Frameworrk?” (with Geeta Menon), Journal of Consumer Research, 30(2), September, 230-243 ‧ Paul Tiffany, Business Plans for Dummies (with Steven Peterson), San Francisco: IDG Books, 1997 ‧ Paul Tiffany, "Corporate Culture and Corporate Change: The Origins of Industrial Research at the United States Steel Corporation, 1901-1929," in David Hounshell (ed.), Pioneers of Industrial Research (Baltimore: Johns Hopkins University Press, 1990)

地點

管理一館光寶廳或email約定

時間

課堂前後30分鐘或email約定

聯絡方式

張家齊*57060 chiachi801@gmail.com 鍾惠民*31683 prof.hmchung@gmail.com