領航科技產業的創新與管理
Pioneering Innovation and Management in the Tech Industry
| 節 | 週四 |
|---|---|
A 18:30–19:20 | 領航科技產業的創新與管理 M116 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Course Description The course aims to help students develop a strong conceptual foundation for managing technological innovation with the real examples of global technology companies. It introduces concepts and frameworks for analyzing how firms can create, commercialize and capture value from technology-based products and services. Objectives/Goals Students in this course shall: • Increase understanding in international issues and technological change using real-world examples and cases • Understand the life cycle of tech industry
None
Notes: 1. The teaching assistant will track class participation every week. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present but saying nothing and 20/20 for exceptional performance. 2. Students will be assigned to small groups that take turns to participate in the textbook case presentations. Grading is based on effort, presentation and creativity. 3. Individual assignments: TBD 4. Group projects: TBD * The presentation materials will be uploaded at e-campus (http://e3.nycu.edu.tw). Other materials will be handed out as hard copies. * Specifications for all written assignments: A4 size, margins of 1" on all sides, fonts size of 11-points. Line spacing should be 1.5 or 2 lines. Please include proper references to any papers/books/websites/reports that you cite in your work. No late assignment will be graded. Plagiarism will lower your score seriously.
Individual Participation 20 % In-Class Presentation 10% Individual assignments 30 % Group Project 40 % Total 100 %
| 週次 | 主題 |
|---|---|
| 第 1 週 | Class Introduction Syllabus review |
| 第 2 週 | Chip economy |
| 第 3 週 | Campus break |
| 第 4 週 | 2. Types and Patters of Innovation Innovation Workshop #3 (The more disruptive the better?) |
| 第 5 週 | 3. Design Dominance and Timing of Entry Classic Article Discussion (The Elements of Platform Leadership from MIT Sloan Management Review and TSMC) |
| 第 6 週 | Guest speaker: Prof. Steve Ahn Strategic Games I: • Play HotIce (Food cart business) • Tutorial and practice game of BattMan (Hitech hardware startup) • Discussion |
| 第 7 週 | Guest speaker: Prof. Steve Ahn Strategic Games II: BattMan • Play main games of BattMan • BattMan with the market pull model • BattMan with the technology push model • Discussion |
| 第 8 週 | Guest speaker: Prof. Steve Ahn Strategic Games III • Play ShaRide (Ride-sharing platform startup) • Discussion (Midterm report: Reflection of strategy) |
| 第 9 週 | Guest speaker: Prof. Steve Ahn Strategic Games III • Play ShaRide (Ride-sharing platform startup) • Discussion (Midterm report: Reflection of strategy) |
| 第 10 週 | Innovation Workshop |
| 第 11 週 | Choosing Innovation Projects |
| 第 12 週 | Collaboration Strategies |
| 第 13 週 | Protecting Innovations |
| 第 14 週 | Organizing for Innovation |
| 第 15 週 | Managing New Product Development |
| 第 16 週 | Group Presentation |
| 第 17 週 | Review |
| 第 18 週 | Review |
• Strategic Management of Technological Innovation by Melissa Schilling, McGraw-Hill/Irwin • Harvard business school cases
- 地點
- MB203, Hsinchu A823, Hsinchu
- 時間
- Jin-Su Kang (by appointment) Kuancheng Huang (by appointment)
- 聯絡方式
- jinsu.kang@nycu.edu.tw kchuang@nycu.edu.tw