企業政策與策略管理
Business Policy & Strategic Management
學期
112-1
學分
3
學分
當期課號
537802
永久課號
MGMT30005
開課單位
科技管理研究所
授課教師
黃仕斌
校區
光復
類別
必修
上課時間表
| 節 | 週二 |
|---|---|
5 13:20–14:10 | 企業政策與策略管理 A701 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
概述
This course discusses non-market issues related to business strategy from top management perspective. Managerial non-market issues include social, political, and legal environments of business. Topics cover integrated strategy, activists and the media, legislation affecting business, regulation, international trade policy, and business ethics.
評分方式
1.Report 1 (Group):15% 2.Report 2 (Group):15% 3.Final exam:50% 4.Attendance/participation:20%
課程大綱
- Business and the public
- Strategy in Non-market Environment
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course introduction |
| 第 2 週 | Interests groups and stakeholders |
| 第 3 週 | Business and the media |
| 第 4 週 | Private politics |
| 第 5 週 | Business ecosystem |
| 第 6 週 | Business strategy and legislative institutions |
| 第 7 週 | Business ethics and corporate social responsibilities |
| 第 8 週 | Report 1 |
| 第 9 週 | Area studies: Anti-trust and USA |
| 第 10 週 | Area studies: Labor union in EU |
| 第 11 週 | Area studies: Social and political systems in China |
| 第 12 週 | Area studies: FDI in India |
| 第 13 週 | Report 2 |
| 第 14 週 | Industry studies: pharmaceutical industry and regulation |
| 第 15 週 | Industry studies: ICT and FTA |
| 第 16 週 | Case |
| 第 17 週 | Case |
| 第 18 週 | Final exam |
教科書
“Contemporary strategy analysis”, Grant, M. Wiley. 2010 “Strategic Management of Technology and Innovation”, Burgelman, Christensen and Wheelwright