設計思考與商業模式創新
Design Thinking and Business Model Innovation
| 節 | 週一 |
|---|---|
3 10:10–11:00 | 設計思考與商業模式創新 A722 3 節連堂 |
4 11:10–12:00 | |
N 12:20–13:10 |
* 根據陽明交大上課時間表所列
本課程為跨校區課程,課程設計突破現行教科書、課程既有的限制,在商業模式規劃的基礎課程之外,配合教育部近期推行的人文社會與產業實務創新鏈結計畫,讓同學在課程中透過設計思考流程實作之學習,解決商業模式規劃問題,教授商業模式創新、營運管理實務、事業成長規劃策略,配合業師共授,傳授創業管理、設計思考實務經驗。 This course aims to help students to understand recent theoretical frameworks and practical issues in managing innovation and technology commercialization. The course aims to give students a thorough knowledge of where innovation takes place, how to organize it, and how innovation strategy can be used to enhance design thinking, technology commercialization, and entrepreneurship. The course instructor will introduce concepts, issues, literature, and cases in the field of innovation management. This course focuses on the challenges associated with managing emerging firms’ resource capabilities for long-term competitive advantage. The theme of the courses covers methods to innovate, design, assess, and improve technological commercialization for emerging enterprises. The course will include workshops, guest lecture, and case studies.
本課程對先修課程不特別要求,僅需對科技管理或創新創業有興趣。 Graduated students who are interested in the management of technologies are all welcome.
Evaluation and Grading Policy: Case Briefing (20%), Midterm Report (20%), in Class Performance (20%), Individual Assignment (10%), Course Project & Final Report (30%) Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): All of the course information and the handouts will be posted on E3.
- Design Thinking
- Business Model Innovation
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction 課程簡介 |
| 第 2 週 | Design Thinking-Introduction 設計思考通論 |
| 第 3 週 | Business Model Innovation 商業模式創新規劃 |
| 第 4 週 | Empathy Map 使用者同理心地圖 |
| 第 5 週 | Double Tenth Day國慶日放假 |
| 第 6 週 | Journey Map 使用者旅程的地圖 |
| 第 7 週 | Design Thinking- Discover 設計思考-探索 |
| 第 8 週 | Midterm Report 期中報告 |
| 第 9 週 | 2X2 Matrix, 5W1H Method 二維矩陣分析、5 W 1 H 完整描述一事件的分析架構 |
| 第 10 週 | Diary Construction, Fishbone Diagram 日記法 、魚骨圖分析 |
| 第 11 週 | AEIOU Observation Framework AEIOU 活動描述分析 |
| 第 12 週 | Design Thinking- Development 設計思考-發展 |
| 第 13 週 | Point Of View, How Might We, Brainstorm 設計觀點 POV、HMW 我們如何、腦力激盪 |
| 第 14 週 | Design Thinking- Delivery 設計思考-實行 |
| 第 15 週 | Prototype, Paper Prototype, Storyboard 原型製作、紙本原型、故事分鏡腳本 |
| 第 16 週 | 期末成果交流會 Final Report & Course Conclusion |
●劉世南,設計思考課程教材 Design thinking toolkit ●Harvard Business Case 哈佛商學院管理個案 ●Ellen Lupton (2011), Graphic Design Thinking: Beyond Brainstorming ●Stickdorn, Marc/ Schneider, Jakob(2012), This Is Service Design Thinking: Basics, Tools, Cases
- 地點
- A716
- 時間
- By Appointment
- 聯絡方式
- Email: schen340@nycu.edu.tw