策略管理
Strategic Management
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 策略管理 TB307 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Course Description This course deals with the craft of strategy; that is, how to identify and choose a superior competitive position, how to analyze a strategic situation, and finally how to create the organizational context to make the chosen strategy work. Objectives/Goals After this course, students should be able to Understand the fundamental concepts, frameworks, and models in strategic management; Analyze competitive situation and strategic dilemmas and gain insight into strategic management; Effectively communicate strategic issues and conclusions from the analyses.
None
Features of Teaching (design of materials, pedagogy, evaluation, resources and other facilities): Assessment Attendance & participation1 20 % Quizzes (8*5% out of 9, Quiz 2~10) 40 % Team mini cases2 10 % Final exam 30 % Total 100 % Notes: 1. Attendance and participation in lectures throughout the course are mandatory. Students are also required to well prepare to comment and raise questions in discussion session of this course. One absence is allowed during the semester without affecting score. The teaching assistant will track class participation every week. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present but saying nothing and 20/20 for exceptional performance. If a student fails to attend the course less than 2/3 of a semester (at least 12 weeks-attendance required), (s)he will fail the course automatically regardless of scores in other parts. 2. Each group will present one minicase including case summary and answers for the questions in the case. 15 min maximum --- uploaded in e-campus later. * All the class materials will be uploaded in the e-campus
- Analyze industry
- Analyze a firm
- Challenges
- Introduction
| 週次 | 主題 |
|---|---|
| 第 1 週 | • Course Introduction • ch1: What is strategy? |
| 第 2 週 | • ch2: Strategic Leadership • Quiz #1 (ch1) --- Not included in grading • Minicase #1: Apple, What’s next |
| 第 3 週 | National Holiday |
| 第 4 週 | • ch3: External analysis • Quiz #2 (ch2) • Minicase #2 Starbucks |
| 第 5 週 | • ch4: Internal analysis • Quiz #3 (ch3) • Minicase #3 Blackberry • Introduction of Literature Review |
| 第 6 週 | • ch5: Competitive advantage, firm performance, and business models • Quiz #4 (ch4) • Minicase #4 Nike • Submit research questions(s) + target (academic) audience due 3/27 midnight |
| 第 7 週 | • Check research question & discussion about preliminary structure of Literature Review • ch5: Competitive advantage, firm performance, and business models |
| 第 8 週 | National Holiday • Midterm report: Literature review (Due: 4/10 midnight) |
| 第 9 週 | • Feedback to the midterm report • Meta-analysis by Pei-yi Lin |
| 第 10 週 | • ch6: Business strategy: Differentiation, cost leadership, and blue oceans • Quiz #5 (ch5) • Minicase #5 Gillette |
| 第 11 週 | • ch7: Business strategy: Innovation, entrepreneurship, and platforms • Quiz #6 (ch6) • Minicase #6 JCPenny |
| 第 12 週 | • ch8: Corporate strategy: Vertical integration and diversification • Quiz #7 (ch7) • Minicase #7 Paypal |
| 第 13 週 | • ch9: Corporate strategy: Strategic alliances, mergers, and acquisitions • Quiz #8 (ch8) • Minicase #8 GE |
| 第 14 週 | • Individual group consultation about meta-analysis with Pei-yi |
| 第 15 週 | • ch10: Global strategy • Quiz #9 (ch9) • Minicase #9 Disney |
| 第 16 週 | • ch12: Corporate governance and business ethics • Quiz #10 (ch10) • Minicase #10 Hollywood |
Textbook & Articles O Strategic Management, 5th edition, by Frank T. Rothaermel, ISBN10: 126026128X; ISBN13: 9781260261288
- 地點
- Hsinchu: Management Building II, Room 203 Or Taipei Campus
- 時間
- By appointment
- 聯絡方式
- jinsu.kang@nycu.edu.tw