創意商業化與創業
Commercialize Idea and Startup Business
| 節 | 週五 |
|---|---|
6 14:20–15:10 | 創意商業化與創業 ED201 3 節連堂 |
7 15:30–16:20 | |
8 16:30–17:20 |
* 根據陽明交大上課時間表所列
課程概述 : 學生在學習過程中,有許多的創意是很寶貴,也非常值得做深入的價值開發。學生們若自己本身能有一套完整的概念,有系統地將自己的創意由技術價值提升到商業價值再提升至事業價值,那麼在創新經濟中就能做出更多的價值貢獻。本課程將涵蓋創業的基本知識,並在課堂上提供概念和實證案例。對於有意創業的學生來說,這將是有價值的。我們會探討如何解決生態體系中價值主張的重要思維,以及如何提高從創意點子、商業化到創業的價值。課程內容包括創意發想與整合、商業化、商業模式、公司結構、募資等。 具體而言,該課程著重於在商務構建及價值創造中實踐這些概念 The course will cover the total picture for setting up a business. Both concepts and empirical cases will be provided in class. It will be valuable for students striving for building a business. We explore important thoughts of how to address the value proposition in the eco-system and how to increase the value from idea to commercialization and business start-up. The course content includes idea generating and consolidating, commercializing and business modeling, company structuring and fund raising. Specifically, the course focuses on practicing those concepts in business building and value generating. 課程目標 : 1. 學生能夠擁有創意發想與整合能力 Students are able to generate and consolidate ideas. 2. 學生能夠進行商業概念驗證 Students are able to prove the business concept. 3. 學生能夠深入了解各種商業模式以及進行商業化 Students are able to commercialize and model business. 4. 學生能夠建立一個團隊、成立公司與募資 Students are able to build a team, set up a company and fund raise. 5. 學生能夠成為“將創新轉化為商業”的重要參與者 Students are expected to become valuable participants in how to turn innovation into business.
None
學期作業、考試、評量 1. 課堂參與率 (Class Participation) :30% 2. 小組報告 (Team Project):40% 3. 期末考試 (Final Exam):30%
| 週次 | 主題 |
|---|---|
| 第 1 週 | 簡介 Introduction |
| 第 2 週 | 創意發想 Idea Generation |
| 第 3 週 | 市場調查與顧客契合度 Market Survey and User Engagement |
| 第 4 週 | 小組報告:商務概念 Team Project Report: Business Concept Presentation |
| 第 5 週 | 特邀演講者 Guest Speech |
| 第 6 週 | 智慧財產權戰略 IP Strategy |
| 第 7 週 | 原型設計和商業化 Prototyping and Commercialization |
| 第 8 週 | 商業模式 Business Model |
| 第 9 週 | 成熟度分析和財務預測 Maturity analysis and Financial Forecasting |
| 第 10 週 | 建立團隊 Team-Building |
| 第 11 週 | 行銷與試營運 Marketing and Business Trail Run |
| 第 12 週 | 特邀演講者 Guest Speech |
| 第 13 週 | 談判 Negotiation |
| 第 14 週 | 條款與條件 Terms and conditions |
| 第 15 週 | 公司結構 Company Structure |
| 第 16 週 | 募資 Fund Raising |
| 第 17 週 | 小組報告:創業計劃書 Team Project Report: Business Proposal Presentation |
| 第 18 週 | 期末考試 Final Examination |
1. Osterwalder Alexander, Pigneur Yves, Smith Alan, & Clark Tim (2010) ̧ Business Model Generation. John Wiley & Sons Inc, 2. Rose, D. S. (2016), The Startup Checklist: 25 Steps to a Scalable, High-Growth Business. John Wiley & Sons Inc. 3. Szycher, Michael (2016), Commercialization Secrets for Scientists and Engineer. CRC Press 4. Matthew Y Ma (April 2015), Fundamentals of Patenting and Licensing for Scientists and Engineers, Scientific Works, USA
- 時間
- By appointment via email
- 聯絡方式
- Email : lewislwc@icloud.com