創業管理:新創事業開發
Entrepreneurship: New Venture Creation
學期
112-2
學分
3
學分
當期課號
537005
永久課號
MGMS30018
開課單位
管理科學系
授課教師
黃瓊誼
校區
光復
類別
選修
上課時間表
| 節 | 週三 |
|---|---|
3 10:10–11:00 | 創業管理:新創事業開發 M301 3 節連堂 |
4 11:10–12:00 | |
N 12:20–13:10 |
* 根據陽明交大上課時間表所列
概述
Entrepreneurship is a course of behaviours that enables us to identify, evaluate and exploit opportunities regardless of the resources we currently control. The task and environment facing the entrepreneur is complicated and challenging. This course aims to provide students with an overview of entrepreneurship and skills involved in launching and leading businesses. Some of the key topics covered include: (1) challenges of entrepreneurship, (2) techniques for improving the creative process, (3) evaluating the viability of a business idea, (4) how to recruit, select and incentivize an entrepreneurial team, and (5) how to finance a new venture. The course should be of particular interest to students aiming to become entrepreneurs or project leaders in charge of new business development. The teaching materials include lectures, case analyses, and independent readings.
先修科目
none
教學方式
Case study
評分方式
In-class case study 45% In class assignment presentation 15% Group presentation (final report) 25% Class participation 15%
課程大綱
- Inside the Entrepreneurial Mind: From Ideas to Reality
- Designing a Competitive Business Model and Building a Solid Strategic Plan
- Leadership & Management in an Entrepreneurial Business
- Financial Plan for startups
- Business plan practice
- Introduction
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | Class Introduction The foundations of entrepreneurship • Defining entrepreneurship, enterprise and business venturing In class material: 1. Wasserman, N. (2008). The founder's dilemma. Harvard Business Review, 86(2), 102-9. 2. 你適合新創公司嗎? |
| 第 2 週 | Idea generation • Creativity- a necessity for survival • Techniques for improving the creative process Evaluating new-business opportunities • Analyzing ideas • Feasibility analysis - small business tool kit Reading materials: Chapter 1 In-class materials: Video "Deep Dive" on YouTube https://www.youtube.com/watch?v=M66ZU2PCIcM&t=153s |
| 第 3 週 | Introducing your idea & value proposition Market segmentation & primary customer research • Segmenting your market • Determining what you can do for your customer and your uniqueness Reading materials: Chapter 2-4 In-class materials: (1) The Elevator Pitch https://www.youtube.com/watch?v=Tq0tan49rmc (2) Good Pitch Vs Bad Pitch https://www.youtube.com/watch?v=d6kL4wrGYN0 (3) Ali G Ice Cream Glove https://www.youtube.com/watch?v=48TR0vUPQCs In class Practice: elevator pitch |
| 第 4 週 | Market segmentation & primary customer research • Determining what you can do for your customer and your uniqueness In class reading materials: 決定新創公司成敗的簡單問題 In-class materials: video 解決問題,贏得交易 https://www.hbrtaiwan.com/article_content_AR0008121.html?success=Y Reading materials: (1) Chapter 5 (2) 精實創業改變全世界 Assignment 1: Description your idea & elevator pitch |
| 第 5 週 | How to write a business plan • The elements of a business plan • What lenders and investors look for in a business plan Reading materials: (1) “Sahlman, W. A. (1997). How to Write a Great Business Plan. Harvard Business Review,75, 98-108 (2) The Art of the Executive Summary by Bill Reichert www.garage.com/resources/writingexecsum.shtml (3) Write a Business Plan – Essential Elements of a Good Business Plan www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/SERV_ESSENTIAL.html Assignment presentation 1: Description your idea & evaluation pitch |
| 第 6 週 | How to write a business plan • The elements of a business plan • What lenders and investors look for in a business plan Reading materials: (1) “Sahlman, W. A. (1997). How to Write a Great Business Plan. Harvard Business Review,75, 98-108 (2) The Art of the Executive Summary by Bill Reichert www.garage.com/resources/writingexecsum.shtml (3) Write a Business Plan – Essential Elements of a Good Business Plan www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/SERV_ESSENTIAL.html Assignment 2: Description of target customer and value proposition |
| 第 7 週 | Entrepreneurial strategies for market entry • Market approach Reading materials: (1) Chapter 7 and 9 (2) Christensen, C. M., Cook, S., & Hall, T. (2005). Marketing malpractice: The cause and the cure. Harvard business review, 83(12), 74-83. (3) “Anderson, J. C., & Narus, J. A. (1998). Business marketing: Understand what customers value. Harvard Business Review, 76, 53-67. Assignment presentation 2: Description of target customer and value proposition |
| 第 8 週 | Entrepreneurial strategies for market entry • Environment assessment • Resource access Reading materials: (1) Chapter 7 and 9 (2) Christensen, C. M., Cook, S., & Hall, T. (2005). Marketing malpractice: The cause and the cure. Harvard business review, 83(12), 74-83. (3) “Anderson, J. C., & Narus, J. A. (1998). Business marketing: Understand what customers value. Harvard Business Review, 76, 53-67. |
| 第 9 週 | Entrepreneurial strategies for market entry • Market approach • Environment assessment • Resource access In-class case study: 哈佛個案研究:何處邁開創業第一步? In-class materials:中型城市的發展是創業家真正的考驗 Reading materials: (1) Chapter 7 and 9 (2) 以色列新創公司如何擴展規模 Assignment 3: Go to market strategies |
| 第 10 週 | Entrepreneurial strategies for market entry Entrepreneurial strategies and recent trend Reading materials: (1) Chapter 10 (2) Buckingham, M. (2005). What great managers do. Harvard Business Review,83(3), 70-79. (3) Isaacson, W. (2012). The real leadership lessons of Steve Jobs. Harvard Business Review, 90(4), 92-102. Assignment presentation 3: Go to market strategies |
| 第 11 週 | Setting up a venture team Challenges in venture team formation Find right people In-class materials: (1) 新創企業策略大補帖 Reading materials: (4) Chapter 10 (5) Buckingham, M. (2005). What great managers do. Harvard Business Review,83(3), 70-79. (6) Isaacson, W. (2012). The real leadership lessons of Steve Jobs. Harvard Business Review, 90(4), 92-102. In-class case study: 哈佛個案研究_血汗股權值多少? |
| 第 12 週 | Revenue model Venture Capital Finance • How investors evaluate entrepreneurial growth In-class materials: (1) 你的營運資金模式為何?個案研究:道瓊公司 (2) 成功推出數位平台 Reading materials: (1) Chapter 11 12 (2) Zider, B. (1998). How venture capital works. Harvard Business Review, 76(6), 131-139. (3) 私募股權基金可以讓公司更創新 In-class case study: 哈佛個案研究:我的金主不是天使 |
| 第 13 週 | Revenue model Venture Capital Finance • How investors evaluate entrepreneurial growth In-class materials: (3) 你的營運資金模式為何?個案研究:道瓊公司 (4) 成功推出數位平台 Reading materials: (4) Chapter 11 12 (5) Zider, B. (1998). How venture capital works. Harvard Business Review, 76(6), 131-139. (6) 私募股權基金可以讓公司更創新 |
| 第 14 週 | Venture Capital Finance • How investors evaluate entrepreneurial growth Financial Plan for startups Protecting your business ideas from imitation • IP protection: Patents, trademarks, copyright, or trade secrets? Reading materials: In-class case study:哈佛個案研究_創意是個爛主意 |
| 第 15 週 | Venture Capital Finance • How investors evaluate entrepreneurial growth Financial Plan for startups Protecting your business ideas from imitation • IP protection: Patents, trademarks, copyright, or trade secrets? In-class materials: 拍募資影片千萬別犯的錯 • https://www.youtube.com/watch?v=DkZqUA0LQ14 Reading materials: (1) 為你的新創公司選擇適當的投資人 https://www.hbrtaiwan.com/article_content_AR0006626.html (2) Chapter 6, 12 (3) 如何為公司成長取得財源 |
| 第 16 週 | Final presentation |
教科書
Clarysse, B., & Kiefer, S. (2011). The Smart Entrepreneur: How to Build for a Successful Business, Elliott & Thompson.
Office Hours
- 地點
- M208
- 時間
- Book in advance
- 聯絡方式
- cyhwang@nycu.edu.tw