知識經濟時代的策略思維
Strategic Thinking in the Era of Knowledge Economy
| 節 | 週四 |
|---|---|
5 13:20–14:10 | 知識經濟時代的策略思維 M205 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
本課程旨在闡明知識經濟時代中知識所扮演的角色以及對企業策略的意涵。課程將介紹企業如何在知識經濟環境中構思與執行策略。課程結束之後,學生將充分了解企業在知識經濟環境中構思策略的各種重要考量,以及執行策略的實際做法。
對於企業策略與經營具有高度興趣 (High motivation and high interest in business strategy and innovation)
• Class participation is required and will be graded. • Regular attendance is essential in this class. It is the student’s responsibility to request permission for the absence prior to the class. Absence without a proper reason will never be accepted. Attendance will be noted; students who miss 3 and more classes without prior permission will be failed. • Students who cheat will be failed. Plagiarism is considered cheating. • Talking and sleeping in the class is strictly prohibited. • Please turn off your cell phone or make it vibrate during classes.
1. 學期作業 (Final project) Multiple study groups will be established, with each group selecting a company from the Inc. 5000 2023 List (https://www.inc.com/inc5000/2023) for in-depth analysis. Subsequently, each group will deliver a presentation in class, introducing the selected company's products or services. Participants should approach the presentation as if they were employees of the chosen company, aiming to pitch to potential investors. Following the presentations by the various groups, all students will cast their votes to determine the "most promising company." Members of the winning group will be eligible for small rewards as a token of appreciation. 2.考試狀況 (Exams) 期末考 (Final exam) 3.評量方法 (Grading policy) 期末考 50%; 分組期末報告 30%; 課堂參與 20%
- 獲取知識與創新的經濟價值
- 企業新產品策略之執行
- 知識經濟新趨勢
- 知識經濟環境與產業競爭動態
| 週次 | 主題 |
|---|---|
| 第 1 週 | 知識的價值與創新的重要性 (The value of knowledge and significance of innovation) |
| 第 2 週 | 企業策略思維與管理(I) |
| 第 3 週 | 企業策略思維與管理(II) |
| 第 4 週 | 科技的發展/典範轉移 (Development of technology/paradigm shift) |
| 第 5 週 | 標準戰爭與主流設計 (Standard war and dominant design) |
| 第 6 週 | 智慧財產權 (Intellectual property right) |
| 第 7 週 | (春假) |
| 第 8 週 | 服務業創新(I) |
| 第 9 週 | 服務業創新(II) |
| 第 10 週 | 授權商業模式 (Licensing business models) |
| 第 11 週 | 探索新商機的來源 (Sources of innovation and business opportunities) |
| 第 12 週 | 規劃與管理新產品開發專案 (New product development projects) |
| 第 13 週 | 管理新產品發展開發流程與團隊 (New product development processes and teams) |
| 第 14 週 | 新產品上市策略 (Product launch strategy) |
| 第 15 週 | 期末小組報告 (Final Group Presentation) |
| 第 16 週 | 期末考 (Final exam) |
• 教科書: 創新管理:知識經濟與全球化時代的策略思維 (郭國泰著、雙葉書廊出版、2019年初版) (ISBN:9789579096423) • 參考書目與資料: 1. Drucker, Peter F. Innovation and Entrepreneurship, Harpercollins. 2. Drucker, Peter F. Managing in the next society. Routledge. 3. Adrian Slywotzky, Richard Wisec, and Karl Weber, 2004, How to Grow When Markets Don’t, Business Plus. (ISBN: 0446692700). 4. The Economist (http://www.economist.com) 5. Red Herring (http://www.redherring.com) 6. Inc. (http://www.inc.com) 7. Fast Company (http://www.fastcompany.com)
- 地點
- By appointment
- 時間
- By appointment
- 聯絡方式
- Email: anthony@nycu.edu.tw or profakuo@gmail.com