新創事業規劃

Business Development for Start-ups

學期

112-2

學分

3 學分

當期課號

537153

永久課號

MGBA30007

開課單位

企業管理碩士學位學程

授課教師

蔡蕙安、黃寬丞、姜真秀、黃仕斌、楊志偉

校區

光復

類別

必修

上課時間表

節	週四
5 13:20–14:10	新創事業規劃 MB110 3 節連堂
6 14:20–15:10
7 15:30–16:20

* 根據陽明交大上課時間表所列

概述

Course Description: This course will provide students with an overview of the business planning process that will enable them to define, develop, and promote innovative initiatives on the creation of a new venture. In this course, students will acquire a greater understanding of the entrepreneurial process – a process of opportunity recognition, resource marshalling, and team building driven by communication, creativity, and leadership. In the end of the course, students will learn not only how to prepare a new start-up but also how to think and act like entrepreneurs in their daily life. Objectives/Goals: Students in this course shall: Identifying new venture opportunities (versus ideas), Evaluating the viability of a new venture, Determining customer needs and developing a competitive value proposition, Understanding which skills are necessary for success and building a team that possesses those attributes, andBe superior opportunity assessors and shapers, Understand the integration of people and process in entrepreneurship, Be able to write, articulate, and present a feasibility study that logically determines whether or not a particular business idea should be pursued, Have a better understanding of your personal entrepreneurial capacity

先修科目

Required competence or courses that must be previously taken by students: Financial Accounting, Managerial Statistics, Marketing Management

教學方式

*The course schedule may be subject to change.

評分方式

Assessment: Individual Attendance Participation1 20 % Assignments2 80 % Total 100 % 1. The teaching assistant will track class participation every week. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present but saying nothing and 20/20 for exceptional performance. * One absence is allowed without influencing score. * If a student fails to attend the course less than 2/3 of sessions, (s)he will fail the course automatically regardless of scores in other parts. 2. Assignment scores (80%) are composed of the followings: Assignments Individual/Group Percentage (%) Due 1) Opportunity pitch Individual 10 % Week 10 2) Customer discovery presentation (5 presentation video + Q&A) Group 40 % Week 6, 9, 11, 13, 15 3) Feasibility Report Group 30 % Week 16 4) Peer Evaluation Form Individual Required Week 16

課程大綱

Business planning process
Financing
Legal issues
Social entrepreneurship

週次計畫

週次	主題
第 1 週	Class introduction Syllabus review Previous examples
第 2 週	Sasin team sharing/ Opportunity pitch Value proposition (BMC-1) and customer segments (BMC-2)
第 3 週	Technology Introduction and Matching
第 4 週	Market analysis for technology Value proposition (BMC-1) and customer segments (BMC-2)
第 5 週	Opportunity pitch #1 1st presentation Value proposition (BMC-1) and customer segments (BMC-2) Questions to consider: 1) What were the customer archetypes? 2) Are the customers segments too broad? 3) Who are involved in the purchasing ecosystem (decision maker, economic buyer, influencer, sabatour, end users, influencers)? How does the diagram of this ecosystem look like? 4) What hypothesis did they test and what was the result? 5) Have they found product/market fit? Before coming to class, • Talk to 10 potential customers and prepare 1st presentation (refer to the 1st presentation format) Upload the soft copy to the e-campus by midnight on March 20
第 6 週	Distribution channels (BMC-3) Customer relationships (BMC-4) Registration to SCG Bangkok Business Challenge by Mar 29
第 7 週	National Holiday
第 8 週	Opportunity pitch #2 2nd presentation Distribution channels (BMC-3) & Customer relationships (BMC-4) Questions to consider: Channel: • Does the channel make sense for the product? • What were the other options and why did they chose a channel? • How did their customer discovery support that choice? • Are they asking the distribution model to change in their industry? • Do they understand the cost implications of the channel? Customer relationships • How can a startup get/keep/grow its customers? • What did they learn from customer discovery? • What are their customer acquisition costs? • What is the customer lifetime value? Before coming to class, • Talk to 15 potential customers and prepare 2nd presentation (refer to update presentation format) Upload the soft copy to the e-campus by midnight on April 10.
第 9 週	Key activities (BMC-5) Key resources (BMC-6) Key Partners (BMC-7)
第 10 週	Opportunity pitch #3 3rd presentation Key activities (BMC-5), Key resources (BMC-6) & Key Partners (BMC-7) Questions to consider: • What are the key activities? Key resources • What are your critical Resources? Resources should match your critical Activities • Are they resources you already have? • Do you need to acquire or partner with others to get them? • How much will they cost? • What human resources will you need? • What equipment resources will you need? • What financial resources will you need to acquire all these resources Key partners: • What partners do you need? • What type of partnerships are they? • What are the pitfalls in these types of relationships? • Are there other ways to partner in a way more advantageous to the team? • What are all the possible revenues? • What are the main costs? Any chance to reduce? Before coming to class, • Talk to 15 potential customers and prepare 5th presentation (refer to update presentation format) Upload the soft copy to the e-campus by midnight on April 24
第 11 週	Revenue Streams (BMC-8) & Cost Structures (BMC-9) Basics of financial statements Basics of BP (https://bbc.sasin.edu/2022/competition?rule=Pitch%20Deck%20Format)
第 12 週	Revenue Streams (BMC-8) & Cost Structures (BMC-9) Basics of financial statements Basics of BP (https://bbc.sasin.edu/2022/competition?rule=Pitch%20Deck%20Format)
第 13 週	Opportunity pitch #4 4th presentation Revenue Streams (BMC-8) & Cost Structures (BMC-9) Questions to consider: 1) Focus on customer relationships 2) How do they plan on get/keep/grow their customers? 3) What did they learn from customer discovery? 4) What are their customer acquisition costs? 5) What is the customer lifetime value? Before coming to class, • Talk to 10 potential customers and prepare 3rd presentation (refer to update presentation format) Upload the soft copy to the e-campus by midnight on May 15.
第 14 週	TBD
第 15 週	Final presentation of BP
第 16 週	Submission of BP (6/6 midnight) Peer evaluation (6/6 midnight)

教科書

Entrepreneurship, 4th, by Andrew Zacharakis, William D. Bygrave, Andrew C. Corbett, 2016. Harvard Business School (HBS) Cases

Office Hours

地點: Professor's office
時間: By appointment
聯絡方式: Available in NYCU Website