校際選修

115-1 選課時程

進行中

  • 初選第一階段 6/15/2026
  • 初選第二階段 6/22/2026
  • 校際選修 8/24/2026
  • 初選第三階段 8/31/2026
  • 開學後加退選 9/7/2026
  • 逾期加退選 9/21/2026
選課資源

企業啟動之策略發展與管理

Business Launchpad: Planning and Managing Strategies

學期
112-2
學分
3 學分
當期課號
537155
永久課號
MGBA30020
開課單位
企業管理碩士學位學程
授課教師
黃寬丞、姜真秀、黃仕斌、楊志偉
校區
光復
類別
必修
上課時間表
週四
A
18:30–19:20
企業啟動之策略發展與管理
MB110
3 節連堂
B
19:30–20:20
C
20:30–21:20

* 根據陽明交大上課時間表所列

概述

Course Descriptions and Objectives: Structured with a blend of theoretical frameworks and hands-on exercises, the course equips students with the tools and insights needed to navigate the startup landscape confidently. Whether you're an aspiring entrepreneur or an existing business owner aiming for better scalability, this course will be your launchpad to entrepreneurial success. This course will delve into: • Ideation: How to filter and refine your business ideas for maximum impact. • Business Modeling: Crafting a sustainable model that aligns with market needs. • Operational Strategy: Streamlining operations to enhance efficiency and productivity. • Financial Planning: Budgeting, forecasting, and securing capital. • Team Dynamics: Building and nurturing a team that resonates with your startup's vision. • Market Analysis: Understanding and targeting the right audience. • Growth Hacking: Techniques to scale your business rapidly and sustainably. • Risk Management: Identifying potential pitfalls and creating mitigation strategies.

先修科目

Accounting, Statistics, Economics

教學方式

*The course schedule may be subject to change.

週次計畫
週次主題
第 1 週Class introduction Presentation workshop #1 (Ken Willis)
第 2 週Interview skills/opportunity pitch (Ken Willis)
第 3 週Business analytics workshop #1 (Pro. Chen from NCU)
第 4 週TBD
第 5 週1st Presentation
第 6 週Business analytics workshop #2 (TBD)
第 7 週National Holiday
第 8 週2nd presentation/Registration of SCG Bangkok Business Challenge
第 9 週Business analytics workshop #1 (Tony Lee from Google)
第 10 週3rd Presentation
第 11 週Project management-YOA management
第 12 週Key business metrics to follow for any SaaS startups or internet business (Prof. Brain Yang)
第 13 週4th Presentation
第 14 週Business analytics workshop #4 (Prof. Haydn Chen)
第 15 週Final presentation
第 16 週Submission of BP
教科書

• Textbook: Business model generation by Alexander Osterwalder and Yves Pigneur • Steve Blank webpage: http://steveblank.com/ • Talking to Humans, Giff Constable and Frank Rimalovski – Download from http://www.talkingtohumans.com/

Office Hours
地點
MB203
時間
By appointment
聯絡方式
jinsu.kang@nycu.edu.tw