企業啟動之策略發展與管理
Business Launchpad: Planning and Managing Strategies
| 節 | 週四 |
|---|---|
A 18:30–19:20 | 企業啟動之策略發展與管理 MB110 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Course Descriptions and Objectives: Structured with a blend of theoretical frameworks and hands-on exercises, the course equips students with the tools and insights needed to navigate the startup landscape confidently. Whether you're an aspiring entrepreneur or an existing business owner aiming for better scalability, this course will be your launchpad to entrepreneurial success. This course will delve into: • Ideation: How to filter and refine your business ideas for maximum impact. • Business Modeling: Crafting a sustainable model that aligns with market needs. • Operational Strategy: Streamlining operations to enhance efficiency and productivity. • Financial Planning: Budgeting, forecasting, and securing capital. • Team Dynamics: Building and nurturing a team that resonates with your startup's vision. • Market Analysis: Understanding and targeting the right audience. • Growth Hacking: Techniques to scale your business rapidly and sustainably. • Risk Management: Identifying potential pitfalls and creating mitigation strategies.
Accounting, Statistics, Economics
*The course schedule may be subject to change.
| 週次 | 主題 |
|---|---|
| 第 1 週 | Class introduction Presentation workshop #1 (Ken Willis) |
| 第 2 週 | Interview skills/opportunity pitch (Ken Willis) |
| 第 3 週 | Business analytics workshop #1 (Pro. Chen from NCU) |
| 第 4 週 | TBD |
| 第 5 週 | 1st Presentation |
| 第 6 週 | Business analytics workshop #2 (TBD) |
| 第 7 週 | National Holiday |
| 第 8 週 | 2nd presentation/Registration of SCG Bangkok Business Challenge |
| 第 9 週 | Business analytics workshop #1 (Tony Lee from Google) |
| 第 10 週 | 3rd Presentation |
| 第 11 週 | Project management-YOA management |
| 第 12 週 | Key business metrics to follow for any SaaS startups or internet business (Prof. Brain Yang) |
| 第 13 週 | 4th Presentation |
| 第 14 週 | Business analytics workshop #4 (Prof. Haydn Chen) |
| 第 15 週 | Final presentation |
| 第 16 週 | Submission of BP |
• Textbook: Business model generation by Alexander Osterwalder and Yves Pigneur • Steve Blank webpage: http://steveblank.com/ • Talking to Humans, Giff Constable and Frank Rimalovski – Download from http://www.talkingtohumans.com/
- 地點
- MB203
- 時間
- By appointment
- 聯絡方式
- jinsu.kang@nycu.edu.tw