商業模式與策略創新

Business Models and Strategy for Innovation

學期

112-2

學分

3 學分

當期課號

537811

永久課號

MGMT30088

開課單位

科技管理研究所

授課教師

林士平

校區

光復

類別

選修

上課時間表

節	週三
7 15:30–16:20	商業模式與策略創新 A722 3 節連堂
8 16:30–17:20
9 17:30–18:20

* 根據陽明交大上課時間表所列

概述

This course explores the dynamic landscape of business models and strategy innovation in today's rapidly changing business environment. Students will gain a deep understandings of various business models and strategies, examine case studies of successful innovations, and develop the skills necessary to craft innovative and adaptive strategies to drive business growth. Upon completion of the course, students should be able to:  analyze and compare different business models and their impact on organizations,  identify emerging trends and disruptive forces affecting business models and strategies,  apply theoretical concepts to real-world business scenarios, and  design a business model and present strategic recommendations effectively.

先修科目

Students should have already taken entrepreneurship and technology management related courses offered at the Institute of Management of Technology.

評分方式

Class participation and discussion: 20% Case studies and assignments: 40% Final project (business model innovation): 40%

課程大綱

Strategy Formulation
Innovation and Design thinking
Sustainability and Social Innovation
Business Models and Strategy Innovation

週次計畫

週次	主題
第 1 週	Introduction
第 2 週	Introduction to Business Models and Strategy Innovation
第 3 週	Understanding the business model canvas
第 4 週	The role of strategy in business innovation
第 5 週	Case study analysis
第 6 週	Understanding traditional Business Models
第 7 週	Strategy and its formation
第 8 週	Understanding Emerging Business Models
第 9 週	Mid-term Presentation
第 10 週	Disruptive technologies and their impact
第 11 週	Case studies Analysis
第 12 週	Innovation and Design Thinking
第 13 週	Design thinking: from human-centered design to prototyping and testing
第 14 週	CSR and sustainability in business models
第 15 週	Digitalization and its impact on business models and strategy
第 16 週	Final Project Presentations and Wrap-up

教科書

Amit, R., & Zott, C. (2020). Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders. John Wiley & Sons. Harvard Business Review, Christensen, C. M., Johnson, M. W., McGrath, R. G., & Blank, S. (2019). HBR's 10 Must Reads on Business Model Innovation (with Featured Article"" Reinventing Your Business Model"" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann). Harvard Business Review Press. Osterwalder, A., & Pigneur, Y. (2013). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. Relevant journal papers, business cases.

Office Hours

地點: Assembly building 1, Room 707
時間: Tuesday 4.30 – 6.30 Wednesday 4.30 – 6.30
聯絡方式: Sirirat.sae.lim@nycu.edu.tw