高科技產品管理
High-Tech Product Management
| 節 | 週五 |
|---|---|
N 12:20–13:10 | 高科技產品管理 A722 3 節連堂 |
5 13:20–14:10 | |
6 14:20–15:10 |
* 根據陽明交大上課時間表所列
Descriptions: This course offers an in-depth dive into the world of high-tech product management, spanning three critical domains: hardware, software, and semiconductors. Designed for aspiring and current product managers, as well as stakeholders in the tech product ecosystem, the curriculum addresses the unique challenges and opportunities inherent in managing tech products. From understanding the tech landscape, product strategy formulation, and agile methodologies to go-to-market strategies and ethical considerations, students will gain a holistic perspective of the high-tech PM role. Integrating both theory and practice, the course uses case studies from leading tech firms to provide real-world insights. By the course's end, students will be equipped with the skills, knowledge, and confidence to lead tech product initiatives in dynamic, fast-paced environments. Objectives: 1. Provide a foundational understanding of product management principles specific to high-tech industries. 2. Equip students with tools and techniques to manage hardware and software products. 3. Analyze the interdependencies and unique challenges of managing products in the high-tech sector. 4. Develop practical skills through case studies, projects, and real-world scenarios.
Required competence or courses that must be previously taken by students: None, but a background in technology, business, or related fields is beneficial.
課程連結 (2/23日當天下午1:00上課),請使用NYCU帳號登入。 本課程上課期間請全程開視訊,以增進互動。 2月 23日 (星期五) · 下午12:20 - 3:20 時區:Asia/Taipei Google Meet 會議參加資訊 視訊通話連結:https://meet.google.com/jnm-hybh-egs 或撥打以下電話號碼:(US) +1 475-329-8476 PIN 碼:732 498 518# 更多電話號碼:https://tel.meet/jnm-hybh-egs?pin=6955434026337
1. Homework and Assignments: Case Presentation 20%, class participation and discussion 20%, homework 30%, group project 30% 2. Exams and Quizzes: none
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction |
| 第 2 週 | Introduction to High-Tech Product Management |
| 第 3 週 | Understanding the Technology Landscape |
| 第 4 週 | Product Strategy and Vision |
| 第 5 週 | Product Roadmaps |
| 第 6 週 | Market Research & User Needs |
| 第 7 週 | Defining Product Requirements |
| 第 8 週 | Prototyping in Product Management |
| 第 9 週 | Project Preparation |
| 第 10 週 | UX Design in Product Management |
| 第 11 週 | Product Life Cycle in High-Tech Industries |
| 第 12 週 | Stakeholder Management & Communication |
| 第 13 週 | Go-to-Market Strategies for High-Tech Products |
| 第 14 週 | Hardware Product Management |
| 第 15 週 | Software Product Management |
| 第 16 週 | Project Draft Presentation |
Cagan, M. (2017). Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) 2nd Edition. Wiley. 中文版:馬提.凱根 著;洪慧芳譯(2019)矽谷最夯‧產品專案管理全書:專案管理大師教你用可實踐的流程打造人人都喜歡的產品。出版社:商業周刊 Andrew S. Grove 著; 巫宗融譯 (2013)葛洛夫給經理人的第一課:從煮蛋、賣咖啡的早餐店談高效能管理之道(2版1刷)。 遠流出版社 Croll, A., & Yoskovitz, B. (2013). Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly)) 1st Edition. O'Reilly Media.
- 時間
- By appointment
- 聯絡方式
- paulachen@nycu.edu.tw