策略管理
Strategic Management
學期
112-2
學分
3
學分
當期課號
557604
永久課號
MGIM30024
開課單位
管理學院碩士在職專班-資管組
授課教師
楊千
校區
光復
類別
選修
上課時間表
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 策略管理 MB312 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
概述
Strategies have a major impact on an organization’s performance. A strategy is an action a company takes to attain one or more (a choice) of its goals. We will investigate and describe pros and cons of the various strategies a company can pursue. We also will cover the analytical techniques and skills necessary to identify and exploit strategies successfully.
評分方式
1. participation: 20% 2. Exams : 50% 3. Assignments : 30%
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | Overview of Strategic Management |
| 第 2 週 | Overview of Strategic Management |
| 第 3 週 | External Analysis |
| 第 4 週 | External Analysis |
| 第 5 週 | Internal Analysis |
| 第 6 週 | Internal Analysis |
| 第 7 週 | Business-Level Strategic Analysis |
| 第 8 週 | Business-Level Strategic Analysis |
| 第 9 週 | Mid-term |
| 第 10 週 | Function-Level Strategic Analysis |
| 第 11 週 | Function-Level Strategic Analysis |
| 第 12 週 | Function-Level Strategic Analysis |
| 第 13 週 | Corporate-Level Strategic Analysis |
| 第 14 週 | Corporate-Level Strategic Analysis |
| 第 15 週 | Corporate-Level Strategic Analysis |
| 第 16 週 | Planning, Budgeting and Processes |
| 第 17 週 | Planning, Budgeting and Processes |
| 第 18 週 | Final Exam |
教科書
楊千著,策略管理-理論與實務,華泰文化,2007年
Office Hours
- 地點
- MB307
- 聯絡方式
- 57413