傳播與認知心理學
Communication and Cognitive Psychology
學期
113-1
學分
3
學分
當期課號
534302
永久課號
HSCS30005
開課單位
傳播研究所
授課教師
羅仕宇
校區
光復
類別
選修
上課時間表
| 節 | 週二 |
|---|---|
2 09:00–09:50 | 傳播與認知心理學 HB204 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
概述
1. 對與傳播有關認知心理學理論有基本認識。 2. 能夠將認知心理學理論應用於傳播議題上。 3. 能夠執行研究收集第一手資料,或是運用多媒體將認知心理學理論推廣於普羅大眾。
先修科目
無
評分方式
課後作業:50% (11次作業中選擇最高分的5次) 課堂參與:5% 論文導讀:20% 期末成果(三到五人一組:小論文,研究計畫與多媒體作品三選一,11/19前做好決定):25% *小論文(以線上匿名實驗為主):需要在11/19前將研究計畫送至IRB,審查通過後才能開始收集資料。 *研究計畫者者:計畫中必須要包括文獻探討與研究方法,其中研究方法的部分必須是要在實驗室進行的實體實驗,且必須要以PsychoPy撰寫實驗程式。 *多媒體作品:用影片(五分鐘內內容)或是網站向普羅大眾介紹某個認知心理學的現象或是理論。
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | 課程簡介 參考資料:Goldstein Ch1 |
| 第 2 週 | 視覺與眼動 參考資料:Goldstein Ch3 |
| 第 3 週 | (中秋節) |
| 第 4 週 | 注意力 參考資料:Goldstein Ch4 Readings: Vraga, E. K., Bode, L., Smithson, A. B., & Troller-Renfree, S. (2019). Accidentally attentive: Comparing visual, close-ended, and open-ended measures of attention on social media. Computers in Human Behavior, 99, 235-244. Wang, C. C., & Hung, J. C. (2019). Comparative analysis of advertising attention to Facebook social network: Evidence from eye-movement data. Computers in human behavior, 100, 192-208. |
| 第 5 週 | 記憶(一) 參考資料:Goldstein Ch6 Readings: Martini, M., Heinz, A., Hinterholzer, J., Martini, C., & Sachse, P. (2020). Effects of wakeful resting versus social media usage after learning on the retention of new memories. Applied Cognitive Psychology, 34(2), 551-558. Ventura, S., Brivio, E., Riva, G., & Baños, R. M. (2019). Immersive versus non-immersive experience: Exploring the feasibility of memory assessment through 360 technology. Frontiers in psychology, 10, 2509. |
| 第 6 週 | 記憶(二) 參考資料:Goldstein Ch7 Wais, P. E., Arioli, M., Anguera-Singla, R., & Gazzaley, A. (2021). Virtual reality video game improves high-fidelity memory in older adults. Scientific reports, 11(1), 2552. Johnsdorf, M., Pham, K. A., Schmidt, T., Truong, V. L., Wohnig, A., Kisker, J., ... & Schöne, B. (2023). New is not always better: Virtual reality does not necessarily enhance mnemonic processing. Frontiers in Psychology, 14, 1089725. |
| 第 7 週 | 生活中的記憶 參考資料:Goldstein Ch8 Lo, S. Y. (2021). Empathy reduces susceptibility to false memory. Scientific reports, 11(1), 22903. Iriye, H., & St. Jacques, P. L. (2021). Memories for third-person experiences in immersive virtual reality. Scientific reports, 11(1), 4667. |
| 第 8 週 | 解釋級別理論 Lynch Jr, J. G., & Zauberman, G. (2007). Construing consumer decision making. Journal of Consumer Psychology, 17(2), 107-112. Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior. Journal of consumer psychology, 17(2), 83-95. McCrea, S. M., Wieber, F., & Myers, A. L. (2012). Construal level mind-sets moderate self-and social stereotyping. Journal of personality and social psychology, 102(1), 51. Bar-Anan, Y., Liberman, N., & Trope, Y. (2006). The association between psychological distance and construal level: evidence from an implicit association test. Journal of Experimental Psychology: General, 135(4), 609. * 這天你必須要決定好的你的期末報告的組員,還有要選擇那個主題。 |
| 第 9 週 | 情緒與同理心 DeSteno, D., Petty, R. E., Rucker, D. D., Wegener, D. T., & Braverman, J. (2004). Discrete emotions and persuasion: the role of emotion-induced expectancies. Journal of personality and social psychology, 86(1), 43. Shen, L. (2010). Mitigating psychological reactance: The role of message-induced empathy in persuasion. Human Communication Research, 36(3), 397-422. Dillard, J. P., & Shen, L. (2005). On the nature of reactance and its role in persuasive health communication. Communication monographs, 72(2), 144-168. Västfjäll, D., Slovic, P., Mayorga, M., & Peters, E. (2014). Compassion fade: Affect and charity are greatest for a single child in need. PloS one, 9(6), e100115. |
| 第 10 週 | 算法厭惡與機器捷思 Readings: Heßler, P. O., Pfeiffer, J., & Hafenbrädl, S. (2022). When self-humanization leads to algorithm aversion: what users want from decision support systems on prosocial microlending platforms. Business & Information Systems Engineering, 64(3), 275-292. Sundar, S. S., & Kim, J. (2019, May). Machine heuristic: When we trust computers more than humans with our personal information. In Proceedings of the 2019 CHI Conference on human factors in computing systems (pp. 1-9). Liu, Y., Wang, S., & Yu, G. (2023). The nudging effect of AIGC labeling on users’ perceptions of automated news: evidence from EEG. Frontiers in Psychology, 14, 1277829. Filiz, I., Judek, J. R., Lorenz, M., & Spiwoks, M. (2023). The extent of algorithm aversion in decision-making situations with varying gravity. Plos one, 18(2), e0278751. *在本週,請你要開始注意你作業繳交的次數。 |
| 第 11 週 | 能動性 Readings: Synofzik, M., Vosgerau, G., & Voss, M. (2013). The experience of agency: an interplay between prediction and postdiction. Frontiers in psychology, 4, 127. Tapal, A., Oren, E., Dar, R., & Eitam, B. (2017). The sense of agency scale: A measure of consciously perceived control over one's mind, body, and the immediate environment. Frontiers in psychology, 8, 1552. Hon, N., & Yeo, N. (2021). Having a sense of agency can improve memory. Psychonomic Bulletin & Review, 28(3), 946–952. https://doi.org/10.3758/s13423-020-01849-x Bhattacharjee, A., Berger, J., & Menon, G. (2014). When identity marketing backfires: Consumer agency in identity expression. Journal of Consumer Research, 41(2), 294-309. |
| 第 12 週 | 體現認知 *選擇小論文為期末成果者,這天必須要將計畫送交IRB Readings: Zhong, C.-B., & Leonardelli, G. J. (2008). Cold and Lonely: Does Social Exclusion Literally Feel Cold? Psychological Science, 19(9), 838–842. https://doi.org/10.1111/j.1467-9280.2008.02165.x Ackerman, J. M., Nocera, C. C., & Bargh, J. A. (2010). Incidental Haptic Sensations Influence Social Judgments and Decisions. Science, 328(5986), 1712–1715. https://doi.org/10.1126/science.1189993 Wang, X., Lu, K., Runco, M. A., & Hao, N. (2018). Break the “wall” and become creative: Enacting embodied metaphors in virtual reality. Consciousness and cognition, 62, 102-109. Tal-Or, N., & Razpurker-Apfeld, I. (2021). Embodied cognition and media engagement: When the loneliness of the protagonist makes the reader sense coldness (and vice versa). Human Communication Research, 47(4), 444-476. |
| 第 13 週 | 推理與決策 Readings: Seo, K., Dillard, J. P., & Shen, F. (2013). The effects of message framing and visual image on persuasion. Communication Quarterly, 61(5), 564-583. Yan, C., Dillard, J. P., & Shen, F. (2010). The effects of mood, message framing, and behavioral advocacy on persuasion. Journal of Communication, 60(2), 344-363. |
| 第 14 週 | 社會認知 Readings: Jeong, M., Zo, H., Lee, C. H., & Ceran, Y. (2019). Feeling displeasure from online social media postings: A study using cognitive dissonance theory. Computers in Human Behavior, 97, 231-240. Metzger, M. J., Hartsell, E. H., & Flanagin, A. J. (2020). Cognitive dissonance or credibility? A comparison of two theoretical explanations for selective exposure to partisan news. Communication Research, 47(1), 3-28. Nyhan, B. (2021). Why the backfire effect does not explain the durability of political misperceptions. Proceedings of the National Academy of Sciences, 118(15), e1912440117. Altay, S., Hacquin, A. S., Chevallier, C., & Mercier, H. (2023). Information delivered by a chatbot has a positive impact on COVID-19 vaccines attitudes and intentions. Journal of Experimental Psychology: Applied, 29(1), 52. |
| 第 15 週 | 期末成果報告說明 Readings: German, T. P., & Barrett, H. C. (2005). Functional fixedness in a technologically sparse culture. Psychological science, 16(1), 1-5. Hubert, K. F., Awa, K. N., & Zabelina, D. L. (2024). The current state of artificial intelligence generative language models is more creative than humans on divergent thinking tasks. Scientific Reports, 14(1), 3440. DeSteno, D., Petty, R. E., Rucker, D. D., Wegener, D. T., & Braverman, J. (2004). Discrete emotions and persuasion: the role of emotion-induced expectancies. Journal of personality and social psychology, 86(1), 43. |
| 第 16 週 | 問題解決 Readings: Caprioli, S., Fuchs, C., & Van den Bergh, B. (2023). On breaking functional fixedness: How the aha! Moment enhances perceived product creativity and product appeal. Journal of Consumer Research, 50(1), 48-69. Kroneisen, M., Kriechbaumer, M., Kamp, S. M., & Erdfelder, E. (2021). How can I use it? The role of functional fixedness in the survival-processing paradigm. Psychonomic Bulletin & Review, 28, 324-332. Araiza-Alba, P., Keane, T., Chen, W. S., & Kaufman, J. (2021). Immersive virtual reality as a tool to learn problem-solving skills. Computers & Education, 164, 104121. Neroni, M. A., Vasconcelos, L. A., & Crilly, N. (2017). Computer-based “mental set” tasks: An alternative approach to studying design fixation. Journal of Mechanical Design, 139(7), 071102. *期末成果必須在1/7前繳交。 |
教科書
1. AE Cognitive Psychology: Connecting Mind, Research, and Everyday Experience, 5th Edition 2. 期刊論文
Office Hours
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- 請直接以email與教師聯絡 shihyulo@nycu.edu.tw