領航科技產業的創新與管理
Pioneering Innovation and Management in the Tech Industry
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 領航科技產業的創新與管理 MB110 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
Course Description The course aims to help students develop a strong conceptual foundation for managing technological innovation with the real examples of global technology companies. It introduces concepts and frameworks for analyzing how firms can create, commercialize and capture value from technology-based products and services. Objectives • To foster a deep understanding of technological innovations • To develop analytical skills • To explore value creation and capture • To provide hands-on experience • To enhance critical thinking • To facilitate collaborative learning • To develop a strategic vision • To enhance communication skills • And to do everything above with FUN! By the end of the course, students shall be well-equipped to analyze, evaluate, and propose strategies for managing technological innovation, grounded in a deep understanding of real-world examples and hands-on experience. They should be prepared to embark on careers in the tech industry with a strong conceptual foundation
None
1. The teaching assistant will track class participation every week and announce immediately after class. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present but saying nothing and 20/20 for exceptional performance. 2. Evaluation: • Reflection Report on games should include (up to 2 pages): o How did you play the game? What did you do well, and what could you have done better? o Choose one competitor and compare your decisions with theirs. o What have you learned from playing the game? o How would you approach the game if you had another chance? o Do you have any suggestions for improving the game? o Extra points for outstanding performance in the game 3. Individual Exam • Individual Exam includes (1) multiple choices based on the textbook chapters covered in this semester and (2) the analysis (with some leading essay questions) for a distributed comprehensive case. o Tip: Read the textbook (available in the library) and then check the lecture slides. 4. Group Project • Group Project is based on the presentation of an article from MIT Sloan Management Review or Harvard Business Review with innovation or technology management and a related representative real-world case. The in-class presentation files will be uploaded at e-campus (http://e3.nycu.edu.tw). Some material will be handed out as hard copies. * Specifications for all written assignments: A4 size, margins of 1" on all sides, fonts size of 11-points. Line spacing should be 1.5 or 2 lines. Please include proper references to any papers/books/websites/reports that you cite in your work. No late assignment will be graded. Plagiarism will lower your score seriously.
Individual Participation 25 % Strategic Games (Group) 10 % Case Presentation (Group) 15 % Individual Final Exam 30 % Group Project 20 %
| 週次 | 主題 |
|---|---|
| 第 1 週 | Syllabus Review Course Introduction (Ch1) |
| 第 2 週 | 1. Sources of Innovation (Ch2) [MIT SMR] The Era of Open Innovation Innovation Workshop #1 |
| 第 3 週 | National Holiday (No Class) |
| 第 4 週 | 2. Types and Patterns of Innovation (Ch3) [HBR] Disruptive Technologies: Catching the Wave. Innovation Workshop #2 |
| 第 5 週 | 3. Standard Battles and Design Dominance (Ch4) [MIT SMR] The Elements of Platform Leadership Case: Hon Hai and Sharp (Group 1 & 6) |
| 第 6 週 | 4. Timing of Entry (Ch5) [HBR] The Half-Truth of First-Mover Advantage Case: Tesla (Group 2 & 7) |
| 第 7 週 | Guest Speech by Tech Startup Founders |
| 第 8 週 | 5. Defining the Organization’s Strategic Direction (Ch6) [HBR] The Core Competence of the Corporation Case: AMD (Group 3 & 8) |
| 第 9 週 | 6. Choosing Innovation Projects (Ch7) [HBR] Creating Project Plans to Focus Product Development Case: Mobileye (Group 4 & 9) |
| 第 10 週 | Guest Speaker: Prof. Ahn Strategic Games I: • Play HotIce (Food cart business) • Tutorial and practice game of BattMan (Hitech hardware startup) • Discussion |
| 第 11 週 | Guest Speaker: Prof. Ahn Strategic Games II: BattMan • Play main games of BattMan • BattMan with the market pull model • BattMan with the technology push model • Discussion |
| 第 12 週 | 7. Collaboration Strategies (Ch8) & Protecting Innovation (Ch9) Case: C3.ai (Group 5 & 10) |
| 第 13 週 | Campus CAIC Tour, External Events, or Special Semiconductor Topics |
| 第 14 週 | Exam |
| 第 15 週 | Final Group Presentation |
| 第 16 週 | Final Group Presentation |
• Strategic Management of Technological Innovation by Melissa Schilling, McGraw-Hill/Irwin • Harvard Business School (HBS) or other teaching cases
- 地點
- A807, Hsinchu
- 時間
- Kuancheng Huang (by appointment)
- 聯絡方式
- kchuang@nycu.edu.tw