創意與創新管理
Creativity and Innovation Management
| 節 | 週三 |
|---|---|
2 09:00–09:50 | 創意與創新管理 A701 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
This course provides students with a theoretical and hands-on understanding of the major concepts, theories, issues, and practices in creativity and new product development. The topics covered are defining creativity and innovation, creative mindsets, creative and innovation processes, creative problem-solving, using creativity tools, design thinking, and new product development. The course also seeks to strengthen students' skills in creative thinking, critical analysis, problem-solving, teamwork, and effective communication in the business context. Upon completing this course, students will be able to: • Define creativity and innovation and distinguish their differences. • Explain the main theories about creativity and its cultivation. • Illustrate the creative and innovation processes. • Apply appropriate creativity tools for problem-solving. • Collaborate with cross-disciplinary students and develop a creative solution that solves real problems. The course includes lectures, in-class discussions and exercises, games, field visits, learning reflections, readings, presentations, and project writing.
Nil
Class Participation (Individual) 10% Creative Self-introduction (Individual) 10% Journal paper presentations (Group) 30% Creative Project and Presentations (Group) 50 %
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction to the course |
| 第 2 週 | Creativity: definition and issues |
| 第 3 週 | Creativity and innovation: definition and issues |
| 第 4 週 | Creativity and innovation: theories and practices I |
| 第 5 週 | Creativity and innovation: theories and practices II |
| 第 6 週 | Creativity and innovation: the process I |
| 第 7 週 | Creativity and innovation: the process II |
| 第 8 週 | Group Presentation |
| 第 9 週 | Field trip |
| 第 10 週 | Creativity tools for innovation I |
| 第 11 週 | Creativity tools for innovation II |
| 第 12 週 | Creativity tools for innovation III |
| 第 13 週 | Design thinking for innovation I |
| 第 14 週 | Design thinking for innovation II |
| 第 15 週 | Design thinking for problem-solving |
| 第 16 週 | Group Presentation |
• Schilling, M. A. (2010). Strategic Management of Technological Innovation, McGraw-Hill. • Tidd, J. & Bessant, J. (2010) Managing Innovation: Integrating Technological, market and organizational change, John Wiley & Sons. • Bruton, G. & White, M. (2011). Strategic Management of Technology and Innovation, Cengage Learning. • Seelig, T. (2012). inGenius: A crash course on creativity. Hay House, Inc. • De Bono, E. (1995). Serious creativity. The Journal for Quality and Participation, 18(5), 12. • Runco, M. A., & Kim, D. (2013). Four Ps of Creativity and Recent Updates. In Encyclopaedia of Creativity, Invention, Innovation and Entrepreneurship. Springer New York. • Journal papers, cases, and other reading materials.
- 地點
- Room 707, Assembly Building 1, 7th floor OR online meeting.
- 時間
- Wednesday 9 am - 6 pm.
- 聯絡方式
- Via email: sirirat.sae.lim@nycu.edu.tw