國際企業管理
International Business Management
| 節 | 週四 |
|---|---|
5 13:20–14:10 | 國際企業管理 M301 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
This course elaborates essential issues of how businesses manage across borders. Objectives of this course are: 1. To understand the structure and the essence of the strategic, organizational, and operational challenges confronting executives of businesses when they operate in multiple countries. 2. To know the interplay between the businesses, the countries in which it does business, and the competitive environment in which it operates. 3. Students will learn to develop global strategies and manage across borders.
* 第一次上課出席的同學才會加簽。第一次上課缺席一律不予加簽。
(1) Class participation is required and will be graded. (2) Regular attendance is essential in this class. It is the students’ responsibility to request permission for the absence prior to the class. Absence without a proper reason will never be accepted. Attendance will be noted; students who miss 3 and more classes without prior permission will be failed. (Sick leaves are legitimate.) (3) Students who cheat will be failed. Plagiarism is considered cheating. (4) We will have mid-term and final exams. (5) Talking and sleeping in the class is strictly prohibited. (6) Please turn off your cell phone during classes. Cell phone ringing in class will seriously affect your final grading.
Description of Course Details: 1. Homework and Assignments: Several study groups will be formed. Members in each study group will work together to complete the final project, which will be comprised of a group in-class presentation. Each group will choose a company (or an industry) and a target country for the company (or the industry) to do business there, and use DIGEST analysis to assess opportunities and risks in that country. Findings will be presented in class and summarized in the written report. More details of the final project will be announced in class in the first week. Please submit your PPT file and written report to the instructing professor via email before the final exam. 2. Exams and Quizzes: Mid-term and final exam. 3. Evaluation and Grading Policy: Mid-term exam: 40%; Final exam: 40%; Class participation:15%; Movie reflections: 5%
- Business Strategies and Operations
- Business Environment in the Global Context
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction to the Course |
| 第 2 週 | What Is International Business? |
| 第 3 週 | Globalization of Markets and the Internationalization of the Firm |
| 第 4 週 | The Cultural Environment of International Business |
| 第 5 週 | Movie: Outsourced |
| 第 6 週 | Political and Legal Systems in National Environments |
| 第 7 週 | (spring break) |
| 第 8 週 | Government Intervention |
| 第 9 週 | Mid-term Exam |
| 第 10 週 | Understanding Emerging Markets |
| 第 11 週 | Global Market Opportunity Assessment: The DIGEST Analysis (1) |
| 第 12 週 | Global Market Opportunity Assessment: The DIGEST Analysis (2) |
| 第 13 週 | Global Market Opportunity Assessment: The DIGEST Analysis (3) |
| 第 14 週 | Frugal Innovation |
| 第 15 週 | Strategy and Organization in the International Firm; The basics of entry strategies |
| 第 16 週 | Final exam |
Textbook: • Carpenter, M.A.&Dunung, S.P. (2012). International Business. Saylor Foundation. (ISBN 13: 9781453312995). (Open Textbook; The entire book is available at https://open.umn.edu/opentextbooks/textbooks/72) References: • Cavusgil, S. T., Knight, G. A., & Riesenberger, J. R. (2016). International business: The new realities. Pearson Prentice Hall. (ISBN-10:1-292-15283-4) • Hill, C. W. (2016). International Business, 9th edition. McGraw Hill. (ISBN-13 9780078029240). • Friedman Thomas, L. (2005). The world is flat: a brief history of the twenty-first century. New York: Farrar, Straus and Giroux. • Ghemawat, Pankaj. (2007). Redefining global strategy: Crossing borders in a world where differences still matter. Harvard Business Press. (ISBN-10: 1591398665) • Economist (www.economist.com)
- 地點
- By appointment
- 時間
- By appointment
- 聯絡方式
- Email: profakuo@gmail.com