產業分析與創新

Industry Analysis and Innovation

學期

113-2

學分

3 學分

當期課號

557800

永久課號

MGMT30042

開課單位

管理學院碩士在職專班-科管組

授課教師

蘇信寧

校區

光復

類別

必修

上課時間表

節	週四
A 18:30–19:20	產業分析與創新 A701 3 節連堂
B 19:30–20:20
C 20:30–21:20

* 根據陽明交大上課時間表所列

概述

This course aims to help student understand how to enhance industrial innovation and sustainability by well-designed strategic decisions, i.e. assess internal and external resources, analyze organizational structure, formulate and implement innovation strategies in effective ways. In addition to structural knowledge to be taught in the class, world-renown cases studies will also be provided to cover both theory and practice in analyzing and innovating industries. In summary, the purpose of this course is to integrate multiple innovation concepts and theories to analyze mechanism of strategic innovation for advancing industry. The analysis of such mechanism comprises three major dimensions, i.e. 1) innovation strategy inputs, 2) innovation strategy formulation, and 3) innovation strategy implementation.

先修科目

None

評分方式

1. Homework and Assignments: Assignments for individuals 2. Exams and Quizzes: open book exam. 3. Evaluation and Grading Policy: Presentation 30%, Mid-term 20%, Final Exam 30%, Homework 10%, Participation 10%. 4. Pedagogy and other supplementary information (websites, TAs, handouts and/or databases): Handout and Journal Paper

課程大綱

週次計畫

週次	主題
第 1 週	Course Introduction
第 2 週	Introduction to InnovationSource of Innovation
第 3 週	Types and Patterns of InnovationStandards Battles and Design Dominance
第 4 週	Timing of EntryDefining the Organization’s Strategic Direction
第 5 週	Choosing Innovation ProjectsCollaboration Strategies
第 6 週	Protecting Innovation
第 7 週	Innovation Strategy Input
第 8 週	Innovation Strategy Formulation
第 9 週	Mid-Term
第 10 週	Innovation Strategy Implementation
第 11 週	Industrial Analysis and Technology Management
第 12 週	Industrial Knowledge Structure and Knowledge Mapping
第 13 週	Industrial and Country Level Technological Resilience
第 14 週	Global R&amp ampD Collaboration
第 15 週	Research Presentation
第 16 週	Research Presentation
第 17 週	Research Presentation
第 18 週	Final Exam

教科書

1. Strategic Management of Technological Innovation, Forth Edition by Mellissa A. Schilling 2. R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt (2010) The Management of Strategy: Concepts and Cases (nine edition) 3. Hitt, M.A., Ireland, R.D., Hoskisson, R.E. (2016) Strategic Management Cases: Competitiveness and Globalization. (12th edition) 4. Academic journal papers provided in class.

Office Hours

地點: Assembly Building 1 - 712
時間: By Appointment
聯絡方式: 03-5712121 #57503