公關策略與媒體企劃
Public Relations and Strategic Planning
| 節 | 週二 |
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2 09:00–09:50 | 公關策略與媒體企劃 HK104 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
The course is designed to introduce the principles of public relations (PR) to undergraduate majors and non-majors, with special emphasis on its role and functions in current communication contexts. This course deals with fundamental knowledge and practical skills for PR practice, including basic concepts and theories of PR, the strategy and tactics of PR planning process, the concept and practice of opinion mining, as well as the effective design of media messages to communicate with a variety of audiences. 公關策略與媒體企劃為傳播與科技學系大學部策略傳播模組課程,強調公關與現下傳播環境的整合應用。課程涵蓋公共關係、媒體企劃原理原則及案例探討,並側重於討論如何在當前傳播情境適切地發揮公關的功能性角色。此課程設計涵蓋公關執行的基礎知識和實作技術,包括公關的基礎概念、理論模型、公關企劃流程、媒體訊息設計策略、意見探勘原理及技術,以及專案的溝通成效評估。
無
TBA
課堂參與 20% 期中考 30% 個人作業 20% 小組專案報告 30%
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Kelleher, T (2020). Public Relations (2th Edition). New York: Oxford University Press.
- 地點
- 客家文化學院HK234
- 時間
- Wednesday 12-13 (or by appointment)
- 聯絡方式
- Email: mwyu@nycu.edu.tw Phone: ext.58662