傳播科技專題講座

In recent years, artificial intelligence (AI) has rapidly advanced and is now reshaping not only industrial structures but also the way we live and interact with technology. From generative AI and deep learning to large language models (LLMs), AI has moved beyond being a supporting tool - it's becoming a central force in shaping value creation, decision-making, and user experiences. Its influence now spans across major sectors such as digital marketing, user experience (UX) design, smart finance, autonomous vehicles, and healthcare. These developments open up exciting opportunities, but they also raise complex challenges around ethics, governance, and the evolving relationship between humans and intelligent systems. In digital marketing, AI is already being used for targeted campaigns, behavior prediction, automated content creation, advertising optimization, and even data-driven exhibition and curation strategies. Tools like xxxxxxx, xxxxx, and xxxxxx are helping marketers make faster, more personalized, and more adaptive decisions. In UX design, AI is reshaping the way we understand and respond to users. Applications such as sentiment analysis, emotion recognition, intelligent conversational agents, and context-aware simulations are expanding how designers approach interaction - making the design process more efficient and informed. Beyond these areas, AI's role in finance, transportation, and healthcare is becoming increasingly visible, influencing not only technologies but also human values and behaviors. As these systems become more embedded in everyday life, it is essential to reflect critically on the social and ethical dimensions of AI - from labor displacement to data transparency and design responsibility. This course centers on the practical and critical study of AI technologies, with a primary focus on digital marketing and UX design. Through a series of ten invited lectures by experts from academia and industry, the course provides a platform for students to engage with real-world applications and emerging trends about AI’s role in shaping the future. The goal is not only to understand how AI generates value and drives transformation, but also to ask deeper questions about how it reshapes our professional practices, ethical frameworks, and the ways we interact with intelligent systems.

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1) Weekly Workshops & Progress Reports (30%) 2) Mid-term : Creative Campaign Concept Brief (30%) 3) Final Execution Plan (40%)

地點

人藝社院二館 222 研究室

時間

By appointment

聯絡方式

jiulee@nycu.edu.tw