策略管理
Strategic Management
| 節 | 週三 |
|---|---|
3 10:10–11:00 | 策略管理 M205 3 節連堂 |
4 11:10–12:00 | |
N 12:20–13:10 |
* 根據陽明交大上課時間表所列
Strategic management is concerned with managing the competitive position (including the general environment, industry and market structure, and organizational strengths and weaknesses) and long-term development of the business enterprise. This course aims to relate the principles and issues addressed in the various functional business areas to introduce an integrated concept of management and provide an understanding of the relationship between theory and practice in general management. The course will lead students into two main areas which must be analyzed in order to formulate and implement a well-conceived strategy: the external environment of the firm (the industry context), and the internal environment of the firm (its resources and capabilities). Some of the key topics covered include: (1) exploring why and how good strategic management increases business performance, (2) the application of a set of analytical frameworks, (3) analyzing the reasons for the success and failure of a firm, and (4) the methods of developing an effective competitive strategy and executing it competently. The teaching materials include lectures, case analyses, and independent readings.
This is a senior year subject. Students need to have completed functional courses (e.g., accounting, economics, finance, marketing, organizational behavior, and statistics).
1. 學期作業 Group case studies*2 In-class case studies Individual written coursework*1 2.考試狀況 Mid-term exam / Final exam 3.評量方法 Mid-term exam 20% Final exam 20% Group presentations 20% In-class case studies 10% Individual written coursework 15% Class participation 15%
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction - The general frameworks of strategic management analysis - What is strategy? Model for external analysis - What is business analysis Example: mHealth industry Reading materials: What is strategy Chapter 1 Chapter 2 |
| 第 2 週 | Model for external analysis - Porter's five forces model - The application of Porter's five forces model - The criteria for drawing industry boundaries Reading materials: Chapter 2 + 競爭力如何形塑策略+ 波特新論競爭五力 |
| 第 3 週 | Model for external analysis - How smart, connected products are transforming competition Model for internal analysis - Identifying `and evaluating a firm’s resources and capabilities Reading materials: Chapter 2, 3 + 波特描繪競爭新版圖 |
| 第 4 週 | Model for internal analysis - Developing key resources and capabilities. - Core competence https://www.hbrtaiwan.com/article_content_AR0006627.html Competitive advantages and competitive strategy - Identifying competitive advantages Reading materials: Chapter 3, 4 + Prahalad & Hamel (1990) The core Competence of the corporation, Harvard Business Review Assigned case: to be decided |
| 第 5 週 | In-class case study: Airborne Express |
| 第 6 週 | Competitive advantages and competitive strategy - Are Your Company's Strengths Really Weaknesses - Dynamic capabilities Competitive rivalry and dynamics Reading materials: Ch4, 5 In-class study 1: 最賺錢單位賺不到任何關注!金雞母部門不平則鳴 Reading materials: Chapter 4 5 + Prahalad & Hamel (1990) The core Competence of the corporation, Harvard Business Review |
| 第 7 週 | Competitive advantages and competitive strategy -Red ocean trap +紅海陷阱+低成本策略哪裡錯了+如何因應對手的降價? |
| 第 8 週 | Mid-term exam |
| 第 9 週 | Case study: to be decided |
| 第 10 週 | Corporate strategy - Vertical integration - Diversification strategy Transformation - The Transformative Business Model In-class study 2: 帶動成長的通路,規模大就好嗎? Reading materials: Chapter 6變形金剛商業模式 |
| 第 11 週 | Global Strategy - The trade-offs involved in different international entry modes - Sources of national advantages - Types of international strategies Reading materials: Chapter 8 |
| 第 12 週 | Global Strategy - The trade-offs involved in different international entry modes - Sources of national advantages - Types of international strategies Reading materials: Chapter 8 |
| 第 13 週 | Global Strategy - Managing the corporate portfolio and a multinational company - Managing changes in a multinational company Reading materials: Chapter 8 In-class case study 3: 全球拓點不能只是衝衝衝...我們擴張太快了嗎 Assigned case: to be decided |
| 第 14 週 | Case study: to be decided |
| 第 15 週 | M& A and strategic alliances - Identifying the reasons for the success and failure of M& A in value creation - Types of alliances - Why an alliance or an acquisition may be preferable in a particular situation Reading materials: Chapter 7, 9 |
| 第 16 週 | Final term exam |
Hitt, Ireland, & Hoskisson (2016), Strategic Management Competitiveness & Blobalization (12e) (滄海書局)
- 地點
- M208
- 時間
- by appointment
- 聯絡方式
- cyhwang@nycu.edu.tw