領航科技產業的創新與管理

Course Description The course aims to help students develop a strong conceptual foundation for managing technological innovation with the real examples of global technology companies. It introduces concepts and frameworks for analyzing how firms can create, commercialize and capture value from technology-based products and services. Objectives • To foster a deep understanding of technological innovations • To develop analytical skills • To explore value creation and capture • To provide hands-on experience • To enhance critical thinking • To facilitate collaborative learning • To develop a strategic vision • To enhance communication skills • And to do everything above with FUN! By the end of the course, students shall be well-equipped to analyze, evaluate, and propose strategies for managing technological innovation, grounded in a deep understanding of real-world examples and hands-on experience. They should be prepared to embark on careers in the tech industry with a strong conceptual foundation and a critical and strategic mindset.

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1. The teaching assistant will track class participation every week and announce immediately after class. You are graded on quality rather than quantity. As a rule of thumb, for each session, you will earn 0/20 if you're absent, 10/20 for being present but saying nothing and 20/20 for exceptional performance. 2. Evaluation: • Reflection Report on games should include (up to 2 pages): o How did you play the game? What did you do well, and what could you have done better? o Choose one competitor and compare your decisions with theirs. o What have you learned from playing the game? o How would you approach the game if you had another chance? o Do you have any suggestions for improving the game? o Extra points for outstanding performance in the game 3. Case Presentation and Discussion • Please refer to the attached Case Presentation and Discussion Guidelines (including evaluation) 4. Individual Exam • Individual Exam includes (1) multiple choices based on the textbook chapters covered in this semester and (2) the analysis (with some leading essay questions) for a distributed comprehensive case. o Tip: Read the textbook (available in the library) and then check the lecture slides. * Specifications for all written assignments: A4 size, margins of 1" on all sides, fonts size of 11-points. Line spacing should be 1.5 or 2 lines. Please include proper references to any papers/books/websites/reports that you cite in your work. No late assignment will be graded. Plagiarism will lower your score seriously.

Individual Participation1 35 % Strategic Games (Group)2 10 % Case Presentation (Group)3 15 % Individual Final Exam4 40 % Total 100 %

• Strategic Management of Technological Innovation by Melissa Schilling, McGraw-Hill/Irwin • Harvard Business School (HBS) or other teaching cases

地點

A807, Hsinchu

時間

Kuancheng Huang (by appointment) Brian Yang (by appointment)

聯絡方式

kchuang@nycu.edu.tw brianyang@nycu.edu.tw