策略管理
Strategic Management
學期
114-2
學分
3
學分
當期課號
250101
永久課號
MGBM30035
開課單位
管理學院碩士在職專班-經管組
授課教師
唐瓔璋
校區
北門
類別
必修
上課時間表
| 節 | 週二 |
|---|---|
A 18:30–19:20 | 策略管理 TB307 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
概述
策略管理是一門理論與實務兼具的課程，本課程將循此方向帶領同學們認識並學習策略管理的基本知識。課程將聚焦於與策略管理有關的議題上。學習高階管理者的觀點將能使同學往後在制訂決策時有更廣泛的著眼點。由於策略管理屬於MBA課程中的關門課，因此老師將預設每位同學都具備各功能領域的基本常識。同學在課堂上要積極主動，並且讓你自己被其它同學認識。課堂上也鼓勵同學撰寫一份你有興趣並經過老師同意的短篇論文。
評分方式
1. Team discussion and case summaries (小組書面報告, 7 cases) 60% 2. Case presentation (小組簡報, 1 cases) 20% 3. Final Exam (open book) 20%
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | Q. What is strategy? Why company needs strategy? Q. What is the evolution of developmental thoughts? |
| 第 2 週 | PART I INTRODUCTION 1. The Concept of Strategy, p.3 |
| 第 3 週 | PART II THE TOOLS OF STRATEGY ANALYSIS, p.29 2. Goals, Values, and Performance, DuPont Equality, balanced scorecard, strategy and Real Options, p.31 |
| 第 4 週 | 3. Industry Analysis: The Fundamentals, SWOT/TOWS, Five-forces, Value-chain, KSF, strategic patterns, Relativism, p.56 |
| 第 5 週 | 4. Further Topics in Industry and Competitive Analysis, beyond Five-Forces, complement, ecosystem, business models, p.78 (7. Sources and dimensions of competitive advantage, p.137) |
| 第 6 週 | 5. Analyzing Resources and Capabilities, dynamic Value Chain, Profit-earning potential and sustainability, VRIN vs. VRIO, p.93 |
| 第 7 週 | 6. Organization Structure and Management Systems: Specialization, cooperation, and coordination Organizational process, motivation, structure, and design, p.115 |
| 第 8 週 | PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE, p.135 7. Sources and dimensions of competitive advantage, cost advantage, two-sided platform & differentiation strategy, p.137 |
| 第 9 週 | 8. Industry Evolution and Strategic Change, process innovations, organizational inertia, ambidexterity, and dynamic capability development, digitalization, AI, and knowledge management, p.166 |
| 第 10 週 | 9. Technology-based Industries and the Management of Innovation & knowledge, platforms & network externalities, S-curve diffusion, tipping point, winner-takes-all Ecosystem, p.192 |
| 第 11 週 | PART IV CORPORATE STRATEGY, p.221 10. Vertical Integration and the Scope of the Firm, Specification vs. Integration Transaction cost analysis (TCA), make-or-buy decision, outsourcing vs. collaboration, p.223 |
| 第 12 週 | 11. Global Strategy and the Multinational Corporation, Entering foreign market, digital transformation, scope, Corp. changes, p.240 |
| 第 13 週 | 12. Diversification Strategy, Motives, founding principles & values economics of scale & scope, parental advantage, the meaning of relatedness in diversification & specialization, p.267 |
| 第 14 週 | 13. Corporate Strategy: Managing the Multi-business Firm Growth Strategies: Mergers, Acquisitions, Alliances, and Scaling-up, p.283 |
| 第 15 週 | 14. Current Trends in Strategic Management, new directions in strategic thinking, redesigning organization, p.311 |
| 第 16 週 | Final Take-home Exam |
教科書
1.Contemporary Strategy Analysis, 12th Edition, Robert M. Grant 2.Harvard Business School Online Cases, Harvard Business Publishing 3.Strategic Management Classics (經典讀選)
Office Hours
- 地點
- 教授研究室
- 時間
- 每週二下午14:00-17:00 By appointment
- 聯絡方式
- etang@nycu.edu.tw