新創事業規劃

Course descriptions and objectives: This course is designed to enable students to define, develop, and promote innovative initiatives for the creation of new ventures. Students will acquire both conceptual knowledge and practical training necessary for navigating the entrepreneurial process, including opportunity recognition, resource mobilization, and team building, supported by effective communication, creativity, and leadership. The course is structured around participation in an international startup business plan competition, which serves as a capstone experience. Through iterative business model development, mentoring, and presentations, students will learn not only how to prepare a viable startup proposal but also how to think and act entrepreneurially in real-world contexts. Learning Objectives/Goals: • Recognize and frame entrepreneurial opportunities •Design and iterate a coherent business model • Evaluate venture feasibility through evidence and iteration • Develop and communicate a compelling business plan • Build entrepreneurial execution skills • Collaborate effectively in an entrepreneurial team context • Reflect on and internalize an entrepreneurial mindset

Assessment: (1) Individual Participation: 25 % (2) Group Assignments & presentation: 75% Note 1: The teaching assistant will track class participation every week. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present without contribution, and 20/20 for exceptional performance. * If a student fails to attend the course less than 2/3 of sessions, (s)he will fail the course automatically regardless of scores in other parts. * Note 2: Group Assignment & Presentation scores (75%) are composed of the following: (1) Opportunity Pitch (Individual 10 %) (2) Presentations (5 presentation + Q＆A) (Group 40 %) (3) Feasibility Report (Group 25 %) Note 3: Individual Participation will be evaluated in class. In addition, the score will be adjusted by the peer evaluation at the end of the semester.

Reference: • Textbook: Business model generation by Alexander Osterwalder and Yves Pigneur • Steve Blank webpage: http://steveblank.com/ • Talking to Humans, Giff Constable and Frank Rimalovski – Download from http://www.talkingtohumans.com/