企業啟動之策略發展與管理
Business Launchpad: Planning and Managing Strategies
| 節 | 週五 |
|---|---|
2 09:00–09:50 | 企業啟動之策略發展與管理 MB110 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
Course Description: This course will provide students with an overview of the business planning process and entrepreneurial management. In particular, structured with a blend of theoretical frameworks and hands-on exercises, the course equips students with the planning tools and management skills through various comprehensive cases focusing on leadership and entrepreneurship. Whether you're an aspiring entrepreneur or a leader in an existing business aiming for better scalability, this course will be your launchpad to entrepreneurial success. Learning Objectives/Goals: Students in this course shall be able to learn the following: • Ideation: How to filter and refine your business ideas for maximum impact. • Business Modeling: Crafting a sustainable model that aligns with market needs. • Operational Strategy: Streamlining operations to enhance efficiency and productivity. • Market Analysis: Understanding and targeting the right audience. • Financial Planning: Raising, budgeting, forecasting, and securing capital. • Growth Hacking: Techniques to scale your business rapidly and sustainably. • Team Dynamics: Building and nurturing a team that resonates with your startup's vision. • Risk Management: Identifying potential pitfalls and creating mitigation strategies.
Required competence or courses that must be previously taken by students: Financial Accounting, Managerial Statistics, Marketing Management
*The course schedule may be subject to change.
Assessment & Grading Policy: Individual Attendance Participation 50 % Exam 50 % 1. The teaching assistant will track class participation every week, including the last sessions for case discussion. You are graded on quality rather than quantity. As a rule of thumb, you will earn 0/30 if you're absent, 10/30 for being present but saying nothing, 20/30 for contributing to case discussion, and 30/30 for exceptional performance. 2. An individual exam, including mini-case analysis, will be held in the last week.
- Business Planning Process
- Comprehensive Entrepreneurial Issues (CEI)
| 週次 | 主題 |
|---|---|
| 第 1 週 | National Holiday |
| 第 2 週 | Introductions & Overview of entrepreneurship Customer Discovery BBC deck development |
| 第 3 週 | Creating and Refining Value Propositions BBC Deck Presentations |
| 第 4 週 | Lean Startup Method & Business Modeling Marketing Planning & Modeling |
| 第 5 週 | Developing Minimal Viable Product Testing Assumptions in Customer Discovery |
| 第 6 週 | National Holiday (Spring Break) |
| 第 7 週 | Analyzing Customer and Market Data Startup Strategizing |
| 第 8 週 | Presentations Business Remodeling and Testing |
| 第 9 週 | HBS Case - Quincy Apparel |
| 第 10 週 | National Holiday |
| 第 11 週 | HBS Case - Uber: Competing globally |
| 第 12 週 | HBS Case - Amazon: The brink of bankruptcy |
| 第 13 週 | HBS Case - Leading high growth ventures: from startups to scale up |
| 第 14 週 | HBS Case - A day in VC + Guest Speaker |
| 第 15 週 | Ask me anything: Panel discussions with founders and VCs |
| 第 16 週 | Final Exam |
1. Entrepreneurship, 4th, by Andrew Zacharakis, William D. Bygrave, Andrew 2. Fundamentals of Corporate Finance, 11th, by Brealey, Myers, Marcus 3. Harvard Business School (HBS) Cases
- 地點
- Professor's office
- 時間
- By appointment
- 聯絡方式
- Available in NYCU Website