電子商務

課程概述： 介紹電子商務的基本組織架構,技術進展和網際網路的商機，並以課文講授、文獻閱讀和 案例討論等實做來幫助瞭解，深入探討此具爆炸性發展速度的領域。 This course will examine the progress and potential impact of the Internet, World Wide Web, and other forms of telecommunications technology, on the creation and transformation of goods, organizations, industries, and society in general. Given the explosive rate of development in this area, our plan is to survey the field with the help of cases, lectures, readings and get hands-on experience through real-world projects. No prior technical experience is particularly necessary but they are generally useful. 課程綱要： 1. To define and explain electronic commerce in terms of the interrelationships between digital data and information with other associated electronic processes and systems; 2. To understand the data encryption standard, public-key cryptosystem, electronic transactions and other Internet services; 3. To explain organizational inertia and suggest strategies to address the issue as it relates to the electronic commerce; 4. To evaluate applications of electronic commerce in selected enterprises, government and corporate sectors; To identify those information technologies, system and processes that are beneficial/barrier factors to the business.

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課堂講授、相關實作、邀請演講

教學要點概述(請填寫教材編選、教學方法、評量方法、教學資源、教學相關配合事項等)： 教材編選：相關文獻探討。 教學方法：課堂講授、相關實作、邀請演講 評量方法： Case Presentation－10%；Case Report- 10%；Midterm – 25%；Final Exam－30%；Class Involvement and Homework －25% 評量要求： 作業請用手寫，須在繳交時限前上傳，期末統一繳交。 報告前一週，需先校閱投影片 同學的case課堂報告會點名，case 10:00開始報告，請報告組事先準備 每人整學期發問至少三次。

• 課程導讀
• 專題討論

教科書： (1) 電子商務(第七版)—與網路行銷，碁峰資訊 (2) 智慧商務-電子商務新方向(第二版)，碁峰資訊 參考書 (3) 王宇飛，商人活用孫子兵法，正展出版公司。 (4) 相關文獻及網路資料

地點

管理二館306室

時間

週二　10:00~12:00

聯絡方式

mjtsai@cc.nctu.edu.tw