電子商務
Electronic Commerce
| 節 | 週一 |
|---|---|
A 18:30–19:20 | 電子商務 MB304 3 節連堂 |
B 19:30–20:20 | |
C 20:30–21:20 |
* 根據陽明交大上課時間表所列
課程概述： 介紹電子商務的基本組織架構,技術進展和網際網路的商機，並以課文講授、文獻閱讀和 案例討論等實做來幫助瞭解，深入探討此具爆炸性發展速度的領域。 This course will examine the progress and potential impact of the Internet, World Wide Web, and other forms of telecommunications technology, on the creation and transformation of goods, organizations, industries, and society in general. Given the explosive rate of development in this area, our plan is to survey the field with the help of cases, lectures, readings and get hands-on experience through real-world projects. No prior technical experience is particularly necessary but they are generally useful. 課程綱要： 1. To define and explain electronic commerce in terms of the interrelationships between digital data and information with other associated electronic processes and systems; 2. To understand the data encryption standard, public-key cryptosystem, electronic transactions and other Internet services; 3. To explain organizational inertia and suggest strategies to address the issue as it relates to the electronic commerce; 4. To evaluate applications of electronic commerce in selected enterprises, government and corporate sectors; To identify those information technologies, system and processes that are beneficial/barrier factors to the business.
無。
教材編選：相關文獻探討 教學方法：課堂講授、相關實作、邀請演講 評量方法：期中考－20%；期末考－30%；課堂報告－20%；作業及課堂參與－30% 教學資源：相關文獻及網路資料 教學相關配合事項：office hours、助教講解
- 課程導讀
- 專題討論
| 週次 | 主題 |
|---|---|
| 第 1 週 | Overview of Electronic Commerce |
| 第 2 週 | E-Marketplaces: Structures, Mechanisms, Economics, and Impacts |
| 第 3 週 | Retailing in Electronic Commerce: Products and Services |
| 第 4 週 | Consumer Behavior, Market Research, and Advertisement |
| 第 5 週 | B2B-Commerce: Selling and Buying in Private E-Markets |
| 第 6 週 | Public B2B Exchanges and Support Servces |
| 第 7 週 | E-Supply Chains, Collaborative Commerce, Intrabusiness EC |
| 第 8 週 | 期中考 |
| 第 9 週 | Innovative EC Systems: From E-Government and E-Learning to C2C |
| 第 10 週 | Mobile Commerce and Pervasive Computing |
| 第 11 週 | E-Auctions |
| 第 12 週 | E-Commerce Security |
| 第 13 週 | Electronic Payment Systems |
| 第 14 週 | E-Commerce Strategy and Global EC |
| 第 15 週 | Economics and Justification of Electronic Commerce |
| 第 16 週 | 期末考 |
教科書： 1. 電子商務(第八版)—與網路行銷，碁峰資訊 2. 智慧商務-電子商務新方向(第二版)，碁峰資訊 參考書 (1) 王宇飛，商人活用孫子兵法，正展出版公司。 (2) 相關文獻及網路資料
- 地點
- 管理二館306室
- 時間
- 週二 10:00~12:00
- 聯絡方式
- mjtsai@nycu.edu.tw