碩士論文研究
MBA Thesis
學期
114-2
學分
3
學分
當期課號
557801
永久課號
MGMT30044
開課單位
管理學院碩士在職專班-科管組
授課教師
科管所
類別
必修
概述
Course Descriptions and Objectives: This course discusses non-market issues related to business strategy from top management perspective. Managerial non-market issues include social, political, and legal environments of business. Topics cover integrated strategy, activists and the media, legislation affecting business, regulation, international trade policy, and business ethics.
評分方式
1.Report 1 (Group)：15% 2.Report 2 (Group)：15% 3.Final exam：50% 4.Attendance/participation：20%
課程大綱
- Business and the public
- Strategy in Non-market Environment
週次計畫
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教科書
“Contemporary strategy analysis”, Grant, M. Wiley. 2010 “Strategic Management of Technology and Innovation”, Burgelman, Christensen and Wheelwright