傳播量化研究方法
Quantitative Communication Research Methods
學期
115-1
學分
3
學分
當期課號
330100
永久課號
HKCT30006
開課單位
傳播與科技學系
授課教師
陶振超
校區
六家
類別
必修
上課時間表
| 節 | 週一 |
|---|---|
5 13:20–14:10 | 傳播量化研究方法 HK206 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
概述
The purpose of this course is to scrutinize your ways of knowing and scientific ways of knowing from both philosophical and empirical points of view, with a focus on quantitative research methods. What do we know? How do we know what we know? How do we establish causality using what we know? Are there limits and obstacles? A well-conducted research (what does it mean? ) allows us to understand, explain, predict, and perhaps more importantly, control phenomena in the real world. This course is in a seminar format and comprises three parts. It begins with anatomizing communication research from Kuhn's concept of paradigm and other points of view. Next, the central question, what science is – philosophy of inquiry – is discussed, and the process of conducting research is examined from a social scientific perspective. Finally, three modes of operation – experiments, survey research, and content analysis are reviewed. Critical reading and writing are indispensable parts of research. Reading without writing is a bookworm. Writing without reading is chatter. However, research is realized through writing.
評分方式
Weekly reflections (critiques) 20% 9 am on the day of the class Mid term 20% Week 11 Expert discussion leader 10% Week 14-16 Research paper Research question 5% Week 3 Annotated bibliography 5% Week 7 Paper proposal 5% Week 9 Paper draft 10% Week 13 & 17 Peer review 5% Week 18 Paper presentation 5% Week 19 Final paper 15% Week 19
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction & amp Overview of Course Readings: Loehle, C. (1990). A guide to increased creativity in research: Inspiration or perspiration? Bioscience, 40(2), 123-129. doi: 10.2307/1311345Nobel Media. (2009, October 6). The Nobel Prize in Physics 2009. Retrieved from http://www.nobelprize.org/nobel_prizes/physics/laureates/2009/press.htmlPreacher, K. J. (2003). Publishing in graduate school: Tips for new graduate students. APS Observer, 16(4), 33-34, 50. Retrieved from http://www.psychologicalscience.org/index.php/uncategorized/publishing-in-graduate-school-tips-for-new-graduate-students-2.htmlSchuh, K. L., & amp Barab, S. A. (2008). Philosophical perspectives. In J. M. Spector, M. D. Merrill, J. van Merrienboer & amp M. P. Driscoll (Eds.), Handbook of research on educational communications and technology (pp. 67-82). New York, NY: Taylor & amp Francis.Tierney, J. (2013, February 12). A match made in the code, The New York Times, p. D3. Retrieved from http://www.nytimes.com/2013/02/12/science/skepticism-as-eharmony-defends-its-matchmaking-algorithm.html?_r=0& amp pagewanted=allWeinberg, S. (2003). Four golden lessons. Nature, 426(6965), 389. doi: 10.1038/426389a |
| 第 2 週 | Paradigms Readings: 程樹德、傅大為、王道還譯（1994）。《科學革命的結構》，台北：遠流。（第一至八章）（原書Kuhn, T. S. (1962, 1996). The structure of scientific revolutions. Chicago: The University of Chicago.）Popper, K. R. (1963, 1992). Conjectures and refutations: The growth of scientific knowledge. New York, NY: Routledge. (Chapter 1, “Science: Conjectures and refutations”) |
| 第 3 週 | Revolutions Readings: 程樹德、傅大為、王道還譯（1994）。《科學革命的結構》，台北：遠流。（第九至十三章）（原書Kuhn, T. S. (1962, 1996). The structure of scientific revolutions. Chicago: The University of Chicago.）Abimbola, K. (2006). Rationality and methodological change: Dudley Shapere's conception of scientific development. Principia, 10(1), 39-65.Research Question due: Today at 13:20 |
| 第 4 週 | Paradigms in Communication Readings: Lang, A. (2013). Discipline in crisis? The shifting paradigm of mass communication research. Communication Theory, 23(1), 10-24. doi: 10.1111/comt.12000Potter, W. J., Cooper, R., & amp Dupagne, M. (1993). The three paradigms of mass media research in mainstream communication journals. Communication Theory, 3(4), 317-335. doi: 10.1111/j.1468-2885.1993.tb00077.xSparks, G. G. (2016). Media effects research: A basic overview (5th ed.). Belmont, CA: Wadsworth Publishing. (Chapter 1, “A scientific approach to the study of media effects”)Valkenburg, P. M., Peter, J., & amp Walther, J. B. (2016). Media effects: Theory and research. Annual Review of Psychology, 67(1), 315-338. doi: doi:10.1146/annurev-psych-122414-033608Wartella, E., & amp Reeves, B. (1985). Historical trends in research on children and the media 1900-1960. Journal of Communication, 35(2), 118-133. doi: 10.1111/j.1460-2466.1985.tb02238.x |
| 第 5 週 | What is knowing? (Epistemology) Readings: Schlick, M. (1925, 2002). General theory of knowledge. Peru, IL: Open court publishing company. |
| 第 6 週 | Concepts, Statements, Theories, and Science Readings: Chaffee, S. H. (1996). Thinking about theory. In M. B. Salwen & amp D. W. Stacks (Eds.), An integrated approach to communication theory and research (pp. 15-32). Mahwah, New Jersey: Lawrence Erlbaum Associates.Ewoldsen, D. R. (2017). Introduction to the forum on the retirement of concepts. Annals of the International Communication Association, 41, 83-85. doi: 10.1080/23808985.2017.1289069Jaccard, J., & amp Jacoby, J. (2010). Theory construction and model-building skills: A practical guide for social scientists. New York, NY: Guilford Press. (Chapter 7, "Causal Models")Reynolds, P. D. (1971). A primer in theory construction. Indianapolis, IN: Bobbs-Merrill. (Chapters 1, "Introduction," 3, "Concepts," and 4, "Statements") |
| 第 7 週 | Individual advising on research papers Annotated bibliography due: Today at 13:20 |
| 第 8 週 | Definition Readings: Bucy, E. P., & amp Tao, C.-C. (2007). The mediated moderation model of interactivity. Media Psychology, 9(3), 647-672. doi: 10.1080/15213260701283269Hospers, J. (1953). An introduction to philosophical analysis. Englewood Cliffs, NJ: Prentice-Hall. (Chapter 1, "Words and the World") |
| 第 9 週 | Measurement and Operationalization Readings: Carpenter, S. (2017). Ten steps in scale development and reporting: A guide for researchers. Communication Methods and Measures. Advance online publication. doi:1372 10.1080/19312458.2017.1396583John, O. P., & amp Benet-Martinez, V. (2014). Measurement: Reliability, construct validation, scale construction. In H. T. Reis & amp C. M. Judd (Eds.), Handbook of research methods in social and personality psychology (2nd ed., pp. 473-502). New York, NY: Cambridge University Press.Lim, J. (2011). Hedonic scaling: A review of methods and theory. Food Quality and Preference, 22(8), 733-747. doi: 10.1016/j.foodqual.2011.05.008Schwarz, N., & amp Oyserman, D. (2001). Asking questions about behavior: Cognition, communication, and questionnaire construction. American Journal of Evaluation, 22(2), 127-160. doi: 10.1016/s1098-2140(01)00133-3Stevens, S. S. (1946). On the theory of scales of measurement. Science, 103(2684), 677-680. doi: 10.1126/science.103.2684.677Research Proposal due: Today at 13:20 |
| 第 10 週 | Research Design: Theoretical Construction and Hypotheses Readings: Brewer, M. B., & amp Crano, W. D. (2014). Research design and issues of validity. In H. T. Reis & amp C. M. Judd (Eds.), Handbook of research methods in social and personality psychology (2nd ed., pp. 11-26). New York, NY: Cambridge University Press.Holbert, R. L., & amp Park, E. (2020). Conceptualizing, organizing, and positing moderation in communication research. Communication Theory, 30(3), 227-246. doi: 10.1093/ct/qtz006Meehl, P. E. (1967). Theory-testing in psychology and physics: A methodological paradox. Philosophy of Science, 34(2), 103-115. doi: 10.1086/288135Smith, E. R. (2014). Research design. In H. T. Reis & amp C. M. Judd (Eds.), Handbook of research methods in social and personality psychology (2nd ed., pp. 27-48). New York, NY: Cambridge University Press.Tao, C.-C., & amp Bucy, E. P. (2007). Conceptualizing media stimuli in experimental research: Psychological versus attribute-based definitions. Human Communication Research, 33(4), 397–426. doi: 10.1111/j.1468-2958.2007.00305.x |
| 第 11 週 | Writing Research Papers and Data Analysis Readings: Abelson, R. P. (1995). Statistics as principled argument. Hillsdale, NJ: Lawrence Erlbaum Associates. (Chapter 1, "Making Claims with Statistics")Bem, D. J. (2003). Writing the empirical journal article. In J. M. Darley, M. P. Zanna & amp H. L. Roediger (Eds.), The compleat academic: A career guide (2nd ed., pp. 2-26). Washington, DC: American Psychological Association.Judd, C. M., & amp Kenny, D. A. (2010). Data analysis in social psychology: Recent and recurring issues. In S. T. Fiske, D. T. Gilbert & amp G. Lindzey (Eds.), Handbook of social psychology (pp. 115-139). Hoboken, NJ: John Wiley & amp Sons.Kruschke, J. K. (2003). Statistical methods: Overview. In Macmillan encyclopedia of cognitive science (Vol. 4, pp. 225-232). London: Macmillan Publishers Ltd.Assignment: Midterm exam posted |
| 第 12 週 | Individual advising on research papers Midterm exam due: Today at 24:00 Quantitative Research Workshop on Saturday |
| 第 13 週 | Experimental Research Readings for all: Montgomery, J. M., Nyhan, B., & amp Torres, M. (2018). How conditioning on posttreatment variables can ruin your experiment and what to do about it. American Journal of Political Science, 62(3), 760-775. doi: 10.1111/ajps.12357Sniderman, P. M. (2011). The logic and design of the survey experiment: An autobiography of a methodological innovation In J. N. Druckman, D. P. Green, J. H. Kuklinski & amp A. Lupia (Eds.), Cambridge handbook of experimental political science (pp. 102-114). New York, NY: Cambridge University Press.Wilson, T. D., Aronson, E., & amp Carlsmith, K. (2010). The art of laboratory experimentation. In S. T. Fiske, D. T. Gilbert & amp G. Lindzey (Eds.), Handbook of social psychology (pp. 51-81). Hoboken, NJ: John Wiley & amp Sons.Examples:Knobloch-Westerwick, S., Mothes, C., Johnson, B. K., Westerwick, A., & amp Donsbach, W. (2015). Political online information searching in Germany and the United States: Confirmation bias, source credibility, and attitude impacts. Journal of Communication, 65(3), 489-511. doi: 10.1111/jcom.12154Reading for expert discussion leader:Christensen, L. B. (2007). Experimental methodology (10th ed.). Boston: Pearson Education. (Chapters 3, “The Experimental Research Approach,” 6, “Variables Used in Experimentation,” 9, “Control Techniques,” and 10, “Experimental Research Design”) Paper draft I due: Today at 13:20 |
| 第 14 週 | Survey Research Readings for all: Couper, M. P. (2013). Is the sky falling? New technology, changing media, and the future of survey. Survey Research Methods, 7(3), 145-156. Gummer, T., Rossmann, J., & amp Silber, H. (2021). Using instructed response items as attention checks in web surveys: Properties and implementation. Sociological Methods & amp Research, 50(1), 238-264. doi: 10.1177/0049124118769083Kim, Y., Dykema, J., Stevenson, J., Black, P., & amp Moberg, D. P. (2019). Straightlining: overview of measurement, comparison of indicators, and effects in mail–web mixed-mode surveys. Social Science Computer Review, 37(2), 214-233. doi: 10.1177/0894439317752406Krosnick, J. A., Lavrakas, P. L., & amp Kim, N. (2014). Survey research. In H. T. Reis & amp C. M. Judd (Eds.), Handbook of research methods in social and personality psychology (2nd ed., pp. 404-442). New York, NY: Cambridge University Press.Examples:Tufekci, Z., & amp Wilson, C. (2012). Social media and the decision to participate in political protest: Observations from Tahrir Square. Journal of Communication, 62(2), 363-379. doi: 10.1111/j.1460-2466.2012.01629.xReading for expert discussion leader:Couper, M. P. (2008). Designing effective Web surveys. New York, NY: Cambridge University Press. (Chapter 2, “The Basic Building Blocks”)Dillman, D. A., Smyth, J. D., & amp Christian, L. M. (2014). Internet, mail, and mixed-mode surveys: The tailored design method (4th ed.). New York: Wiley. (Chapters 2, “Reducing People’s Reluctance to Respond to Surveys,” 4, “The Fundamentals of Writing Questions,” 5, “How to Write Open- and Closed-Ended Questions,” 6, “Aural Versus Visual Design of Questions and Questionnaires,” 7, “Ordering Questions and Testing for Question Order Effects,” and 9, “Web Questionnaires and Implementation”) |
| 第 15 週 | Content Analysis Reading for all: Fico, F. G., Lacy, S., & amp Riffe, D. (2008). A content analysis guide for media economics scholars. Journal of Media Economics, 21(2), 114-130. doi: 10.1080/08997760802069994Lacy, S., Watson, B. R., Riffe, D., & amp Lovejoy, J. (2015). Issues and best practices in content analysis. Journalism & amp Mass Communication Quarterly, 92(4), 791-811. doi: 10.1177/1077699015607338Slater, M. D. (2013). Content analysis as a foundation for programmatic research in communication. Communication Methods and Measures, 7(2), 85-93. doi: 10.1080/19312458.2013.789836van Atteveldt, W., van der Velden, M. A. C. G., & amp Boukes, M. (2021). The validity of sentiment analysis: Comparing manual annotation, crowd-coding, dictionary approaches, and machine learning algorithms. Communication Methods and Measures, 15(2), 121-140. doi: 10.1080/19312458.2020.1869198Examples:Matthes, J., & amp Kohring, K. (2008). The content analysis of media frames: Toward improving reliability and validity. Journal of Communication, 58(2), 258-279. doi: 10.1111/j.1460-2466.2008.00384.xReading for expert discussion leader:Krippendorff, K. (2004). Reliability in content analysis: Some common misconceptions and recommendations. Human Communication Research, 30(3), 411-433. doi: 10.1093/hcr/30.3.411Lombard, M., Snyder-Duch, J., & amp Bracken, C. C. (2002). Content analysis in mass communication: Assessment and reporting of intercoder reliability. Human Communication Research, 28(4), 587-604.Neuendorf, K. A. (2017). The content analysis guidebook (2nd ed.). Thousand Oask, CA: Sage. (Chapters 1, “Defining Content Analysis,” 2, “An Integrative Approach to Content Analysis,” 3, “Message Units and Sampling,” 4, “Variables and Predictions,” 6, “Reliability,” 8, “Results and Reporting”) |
| 第 16 週 | Paper draft II due: Today at 13:20 Peer review due: Wednesday at 13:20 |
| 第 17 週 | Paper presentation |
教科書
Rubin, R. B., Rubin, A. M., & Piele, L. J. (2005). Communication research: Strategies and sources (6th ed.). Belmont, CA: Wadsworth. 王道還等譯（1991）。《科學革命的結構》。台北：遠流。（原著Kuhn, T. S. (1962, 1996). The structure of scientific revolutions. Chicago: The University of Chicago press.）
Office Hours
- 地點
- HK222
- 時間
- Tuesday 12-14 pm and by appointment
- 聯絡方式
- taoc@nycu.edu.tw